May 12, 2026
Middle East Crisis: Impact on European Tourism Businesses
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
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May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
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May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
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May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
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May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
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May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
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May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
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May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
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April 30, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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April 9, 2026
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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February 16, 2026
VisitBritain Report: Economic Value of Tourism in the United Kingdom January 2026
A study that suggests that if we allow for the direct, indirect and induced impacts of tourism, then the tourism sector was worth £206bn to the UK economy in 2024, or 7% of GDP. Forecasts included in the report suggest that annual international arrivals could jump by 14 million by 2035.
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February 16, 2026
ETC Long haul travel sentiment barometer 1/2026
Travel sentiment towards Europe appears to have weakened compared with a year ago, although what remains constant is the importance of seeking out value, and the appeal of Europe’s culture and heritage offer.
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January 23, 2026
ETOA Webinar | North America to Europe: Transatlantic Tourism Trends
In this webinar we will discuss how North America has been leading the post-pandemic recovery for inbound tourism in Europe. Although this growth faltered in 2025, early reports from tour operators points to continued, robust demand.
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January 22, 2026
Data Appeal: 7 Megatrends reshaping international tourism in 2026
A look ahead to some of the themes that may shape international travel in the next twelve months courtesy of assessing a wide array of industry stakeholder musings. Insights regarding both consumer demand and the management of destinations are included.
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January 22, 2026
UN Tourism Barometer January 2026
Provisional data indicates that international tourism expanded by 4% in 2025, and while the report strikes an optimistic tone for 2026 the challenges of inflation in tourism services and geopolitical uncertainty are noted.
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January 20, 2026
Session Summaries | Japan Origin Market Interest Group
A summary of discussion points and takeaways from our Japan Origin Market Interest Groups.
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January 13, 2026
ETOA Webinar | China Outbound: Prospects for 2026-2027
Watch this webinar as we explore the key challenges and trends of the China market, which had become a mainstay of Europe’s inbound tourism market, has experienced an uneven recovery following the COVID years. This unevenness is particularly evident in the geographic spread of demand.
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December 9, 2025
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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December 8, 2025
UN Tourism 50 Years of Tourism December 2025
This report utilises data to celebrate a milestone in the UN Tourism’s history, namely its 50th anniversary. Many of the stats appear in other reports, but this report provides a helpful way to appreciate the scale of change and growth in international tourism in recent decades.
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December 8, 2025
ETC Industry Insights – October 2025
A series of bite-size insights relating to the latest tourism sector trends and statistics, ranging from the global context, what’s happening across European destinations through to emerging tourism research.
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December 8, 2025
UN Tourism Barometer November 2025
During the first nine months of this year international tourism has grown by 5%, taking the tally to 3% above that achieved in 2024, however the report highlights an array of headwinds currently facing the sector.
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December 8, 2025
ETC Trends and Prospects Q3 2025
A detailed report that highlights the resilience of tourism demand in the face of both economic and geopolitical headwinds, with the summer months seeing particularly strong growth across destinations in southern and Mediterranean Europe.
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December 8, 2025
Adventure Europe Keynote Briefing 2025
Recording and slide deck from our 2025 Adventure Europe Keynote Briefing.
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November 25, 2025
ETOA Webinar | India Outbound: Understanding the demand for Europe
As travel from India continues to expand, Europe remains one of the most desirable regions for Indian travellers. But what is driving this interest, and how are product preferences changing?
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November 11, 2025
ETC Long haul travel sentiment barometer 3/2025
Travel sentiment towards Europe is broadly unchanged on a year ago, whereas intentions to travel abroad more generally have slipped somewhat. Cost pressures and limited time for travel remain key barriers, while the top experiences those intending to visit Europe are seeking focus on culture, heritage and culinary discoveries.
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November 5, 2025
GEM Conference 2025 Presentations
All the presentations from the GEM Conference 2025.
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September 30, 2025
ForwardKeys | China Outbound Travel Golden Week 2025
ForwardKeys summary of Chinese outbound travel during Golden Week 2025. Rome, Madrid and Paris all show strong increases compared with last year.
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September 30, 2025
UN Tourism Barometer September 2025
UN Tourism Barometer from September 2025, headlining that international tourism increased at an annual rate of 5% in the first half of 2025, taking the tally to 4% above 2019 levels.
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September 24, 2025
Euromonitor Webinar: The Outlook for European Inbound Tourism
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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August 28, 2025
Toposophy Interactive White Paper : What shapes perceptions in today’s travel decisions?
This is an interactive report that explores how fast-changing geopolitics can influence the choices that international travellers make and the reputation of destinations around the globe.
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August 28, 2025
ETC Trends and Prospects Q2 2025
A detailed review of the latest trends and near-term prospects for European tourism. It takes stock of the growing need for tourism strategies to strike a balance between an appetite for demand growth and frustrations of residents in some parts of Europe about the negative consequences of high visitor volumes.
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July 3, 2025
Euromonitor Webinar | Targeting Luxury Seeking Travellers
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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June 24, 2025
UN Tourism Barometer May 2025
With data for the early months of the year now available UNWTO analysis shows a 5% year-on-year increase in international arrivals globally, but uncertainties regarding the outlook for the rest of 2025 are many and varied.
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June 24, 2025
ETC Long haul travel sentiment barometer 2/2025
Travel sentiment towards Europe is marginally less bullish than at this time last year, with concerns centred on the rising cost of travel and accommodation, broader economic concerns and increasing geopolitical tensions (fieldwork having taken place prior to recent developments in the Middle East).
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June 24, 2025
ETC Trends and Prospects Q1 2025
A detailed review of the latest trends and near-term prospects for European tourism that celebrates Europe having recovered to pre-pandemic tourism volumes (at least in aggregate terms) while noting that uncertainty regarding performance during the upcoming few months is considerable.
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June 10, 2025
ETOA Webinar | North America Origin Market Interest Group
North America Origin Market Interest Group
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June 4, 2025
Destinations Exchange Europe 2025
The complete slide deck from Destinations Exchange Europe 2025.
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March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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March 7, 2025
Arival: How Affluent US Millennials Are Changing Travel Planning
The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
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March 7, 2025
Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller
LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
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March 4, 2025
WeTravel – Travel Trends Report 2025
The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
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March 4, 2025
UN Tourism Barometer January 2025
In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
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March 4, 2025
ETC Long haul travel sentiment barometer 1/2025
Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
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March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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February 11, 2025
Nordic Trend Tracker February 2025
Report from our partners at the Nordic Tourism Collective tracking 2024 trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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January 21, 2025
Accor Report: European Travel 2025 – Balancing Growth and Impact
Based on an extensive survey of Europeans planning to travel in 2025 the report suggests that holidays remain a priority despite cost pressures, and that many say they will tweak their plans in response to concerns about both climate change and overtourism.
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January 19, 2025
Data Appeal Report: Five Megatrends Reshaping International Tourism in 2025
A comprehensive look from Data Appeal at five key trends that will shape the 2025 travel landscape: sustainability, AI, personalisation, travel experience and resilience.
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December 17, 2024
Dragon Trail Report: Chinese Traveller Sentiment
A Dragon Trail Research report detailing findings from a survey of Chinese travellers covering their motivations, travel behaviours and booking preferences.
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