July 6, 2026
SHOP Conversations | Future-Proofing Tourism: The Strategic Role of Shoulder and Off-Peak Travel
In this conversation, Caroline Bremner discusses how destinations can use shoulder and off-peak travel to manage capacity pressures and support sustainable growth.
More
July 6, 2026
SHOP Conversations | Malta Year-Round – Strategies to Drive Off-Peak Travel
In this destination case study, Leslie Vella examines how Malta is encouraging year–round travel beyond its peak summer season.
More
July 6, 2026
SHOP Deep Dive | Driving Demand Beyond Peak Season – Marketing Strategies that Work
This webinar explores effective marketing strategies for encouraging travel beyond Europe’s traditional high season.
More
July 6, 2026
SHOP Deep Dive | Rethinking Seasonality – Trends in Europe’s Key Source Markets
This webinar explores changing seasonality patterns across European source markets and the factors shaping travel demand beyond peak periods
More
July 6, 2026
SHOP Deep Dive | Unlocking Off-Peak Opportunity in European Destinations
This webinar explores how European destinations can better use shoulder and off-peak capacity through stronger product development and visitor experiences.
More
July 6, 2026
SHOP Fast Track | Cities in Collaboration: Unlocking Off-Peak Opportunity Across Europe
The session explores knowledge sharing, aligned strategies and innovation to support resilient, sustainable visitor economies.
More
July 6, 2026
SHOP Fast Track | Crowded Out – The hidden impacts of unbalanced tourism
In this session, Edmund Morris explores how crowding affects destinations and creates commercial risks for tourism businesses.
More
July 6, 2026
SHOP Fast Track | Staying Longer, Going Further – The Rise of Multi-Day Tours
In this session, Douglas Quinby from Arival presents research on the evolving multi day tours and activities sector.
More
July 6, 2026
SHOP Fast Track | From Overtourism to Opportunity – Visionary Approaches to Dispersal and Seasonality
In this session, Doug Lansky explores how destinations can tackle seasonality through innovative off-season products and experiences.
More
July 6, 2026
SHOP Fast Track | Innovation for Impact: Technology Driving Off-Season Travel and Visitor Dispersal
In this session, John Boulding from Vox Group explores how technology can support visitor dispersal and encourage off season travel.
More
July 6, 2026
SHOP Fast Track | Demographic Shifts and the Future of Travel Demand
In this SHOP Fast Track session, our tourism statistics expert David Edwards explores key population trends and how they are influencing demand for European travel today and in the years ahead.
More
July 6, 2026
SHOP Fast Track | Data and Sentiment for Off-Peak demand
In this SHOP Fast Track session, Data Appeal’s Hannah Babineau explores off peak and low season travel trends across Europe.
More
July 6, 2026
SHOP Fast Track | Spreading the Benefits – Insights on visitor dispersal in Italy
In this session, Pio Macchiarulo from GetYourGuide shares findings from a sustainability impact study in Italy.
More
July 6, 2026
SHOP – Shoulder & Off-Peak Handbook 2026
Following SHOP 2026, we're pleased to share this handbook, packed with insights and ideas to help extend the season and diversify itineraries.
More
June 1, 2026
Showcase: Outbound North America 2026 | Closing session
Wrapping up the inaugural Showcase: North America Outbound, where we bring together learning and output from our insight sessions, B2B workshops and meetings.
More
June 1, 2026
Showcase: Outbound North America 2026 | The end of easy growth? US Outbound travel explored
This final session of the Showcase takes a wide-ranging look at the US outbound travel market at a time of economic and geo-political uncertainty, demographic change and shifting traveller priorities.
More
June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Mexican Traveller
Building on our two previous market comparisons, panellists outline the profile of the Mexican traveller, including socio-economic segments, travel motivations and preferred European destinations.
More
June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Canadian Traveller
This session turns attention to the Canadian outbound traveller, highlighting both similarities and important distinctions from the US market.
More
June 1, 2026
Showcase: Outbound North America 2026 | Focus on the US Traveller
This session dives into the largest and most influential outbound market in North America: the United States.
More
June 1, 2026
Showcase: Outbound North America 2026 | The Function of Travel Advisors in the North American market
Our panel explains how advisors operate in the US, Canada and Mexico, including business models, host agencies, consortia and specialisation trends.
More
June 1, 2026
Showcase: Outbound North America 2026 | How Europe can compete for the North American market
This session explores Europe’s competitive position in the North American outbound landscape.
More
June 1, 2026
Welcome to Showcase: Outbound North America 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the North American outbound market.
More
June 1, 2026
Showcase: Outbound North America Handbook 2026
Following the first edition of Showcase: Outbound North America 2026, we are delighted to share the North America Handbook 2026, sharing insights and practical takeaways.
More
May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
More
May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
More
May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
More
May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
More
May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
More
May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
More
May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
More
May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
More
February 16, 2026
Data Appeal Report: Milano Cortina 2026 – How the Winter Olympics will shape tourism
Data Appeal’s report on the impact of the winter Olympics, as well as actions for DMOs and local operators
More
January 22, 2026
Data Appeal: 7 Megatrends reshaping international tourism in 2026
A look ahead to some of the themes that may shape international travel in the next twelve months courtesy of assessing a wide array of industry stakeholder musings. Insights regarding both consumer demand and the management of destinations are included.
More
December 8, 2025
Data Appeal: Jubilee 2025 in Numbers
A look at how a highly symbolic year for Rome as evolved from a visitor economy perspective, relying primarily on digital data to explore topics such as volumes, sentiment, and rates charged at accommodation.
More
June 24, 2025
Data Appeal on Wimbledon and Beyond: A Data Snapshot of UK Sports Events and Their Impact
Report examining sporting events in the UK in terms of attendance, visitor expenditure, broader economic impact as well as the pressure such events can place on the accommodation sector by disrupting booking patterns.
More
March 4, 2025
Arival on The Power of Events: How Sports and Performing Arts Drive Tourism
Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
More
October 2, 2024
Lighthouse Webinar: A look at short-term rentals and hotel accommodation in European destinations
Short-term rentals have had a noticeable effect on capacity and destinations’ ability to manage it with full information. This webinar, presented by our new partner, Lighthouse LTD, will explore how these two distinct accommodation types impact European tourist destinations, and share some emerging trends.
More
September 12, 2024
ETOA Webinar | Destination Briefing: Paris city access
Coach access restrictions affecting Paris arrondissements 1-4 this autumn.
More
August 6, 2024
ETOA Webinar | Mega Events and Tourism – Coasting or Hosting?
Right in the middle of Paris 2024, we discuss how large-scale sporting events and destinations work together
More
July 4, 2024
ETOA Webinar | How does Adventure travel fit into Europe?
For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.
More
June 13, 2024
Data Appeal on the impact of Brussels Pride on destination tourism
Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
More
June 13, 2024
Data Appeal on Exploring the Effects of the Tour de France 2024 on Tourism
Data Appeal blog on the impact of the 2024 Tour de France on tourism
More
May 20, 2024
Paris je T’aime Olympic Coverage and Lodging Update April 2024
An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
More
April 9, 2024
Destinations Exchange Europe 2024
The complete slide deck from Destinations Exchange Europe 2024.
More
March 21, 2024
ETOA & NTC Webinar | Techmatters #4 – Technology for Sustainability
NTC's Techmatters mini-series on Technology for Sustainability.
More
March 19, 2024
ETOA Webinar | Guiding Regulations in Italy
This ETOA member-only webinar is focused on the legal and practical implications of Italy’s new guiding regulations.
More
March 14, 2024
ETOA Webinar | Chinese demand
The Chinese market is coming back to Europe after some uncertain years. Is Europe ready and competitive? We explore what Chinese travellers are looking for and how European suppliers and destinations can welcome this important source market.
More
February 22, 2024
ETOA Webinar | Hotels and the travel trade – working in harmony?
Ahead of ETOA’s Destinations Exchange Europe this webinar will investigate the booking of accommodation for groups and FITs.
More
February 13, 2024
ETOA Webinar | How ETOA’s North American members are planning for another year of high demand
What does another strong year of North American travel to Europe mean in terms of business, operational challenges and opportunities for member operators? Are they noticing specific trends for ‘24 and beyond that local partners need to be ready for? Exploring these topics are some of ETOA’s leading US and Canadian operators.
More
January 17, 2024
ETOA Webinar | North American Demand
Of all the long-haul markets for Europe, North America has recovered faster and stronger. For many operators selling Europe in the US and Canada 2023 was better than 2019.
More