WeTravel – Travel Trends Report 2023

Our member WeTravel, compiled a report providing insights into this year’s bookings and payments trends. They surveyed almost 150 tour operators and combined the data collected from this survey with the data they have from their 3,000+ clients.

In this report you will find information on:

• Where to direct your marketing efforts – the segments that are dominating bookings
• How to (re)design your business’s offerings to align with 2023’s top-booked destinations and most sought-after experiences
• The importance of customisation, and where you can make the most impact on your offerings via add-ons
• How booking preferences are changing, and how to stay ahead of the curve when it comes to the shift in booking lead time
• Which customisable payment options – such as crypto payments and installments – will be vital for increasing conversion
• The business case for offering refunds, alongside how to handle rising costs and inflation.