ETOA Snapshot | Value of Tourism to the European Economy

ETOA’s Director of Insight, Rachel Read and Tourism Stats Expert, David Edwards have a brief discussion on quantifying the value of tourism to the European economies and to destinations. They compare WTTC figures with those from UNWTO, as well as other ways of describing the value of tourism such as value to local communities, personal wellbeing and as a vehicle for protecting culture, heritage and environment.