Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
Please filter below:
May 7, 2025
Amadeus – Travel Dreams
A detailed look at influences on both leisure and business travellers in terms of destination inspiration, booking, their behaviour while away from home and their post-trip future dreams.
More
May 7, 2025
WTTC and Trip.com Report: Technology Game Changers: Future Trends in Travel and Tourism
An extremely valuable examination of sixteen technologies categorised under four over-arching trends covering why each technology matters to the travel and tourism sector and a look ahead to the opportunities that each presents in the coming years.
More
May 7, 2025
WTTC Report: Social Impact of Global Tourism
A WTTC report that presents a range of data conveying the extent to which the travel and tourism sector provides a pathway into employment for younger workers around the world, the importance of women to the sector, and the growth of travel and tourism in supporting high wage employment.
More
May 7, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 21
The twenty first wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March this wave finds that 72% Europeans are planning to travel between April and September.
More
April 23, 2025
TerraVerde on UK Travel Companies and Sustainability
Article from ETOA Climate Action Partner, TerraVerde on the top 50 UK travel companies and how they measure up against key sustainability markers.
More
April 15, 2025
ETOA Webinar | What’s in store for inbound demand for Europe from North America?
North America has led the recovery of inbound demand for Europe.
More
April 3, 2025
Travel Tech Show: One quarter of travel operators yet to implement AI
Registration for the TravelTech Show is now open and ahead of the event taking place at the end of June, new data reveals that once again, AI is set to dominate travel operators’ technology budgets for the year ahead.
More
March 28, 2025
Pulse Check: Operating environment for tourism in 2025 versus 2024
ETOA Pulse Check: Our members' opinion on the operating environment in 2025 so far, compared with 2024.
More
March 11, 2025
ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction Ticketing: The Future of Access to Europe’s Top Sites
More
March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
More
March 7, 2025
Arival: Five Travel Trends to Watch in 2025
From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
More
March 7, 2025
Arival: How Affluent US Millennials Are Changing Travel Planning
The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
More
March 7, 2025
Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller
LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
More
March 6, 2025
Arival Guide to OTAs & Digital Distributors
A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
More
March 6, 2025
Arival Guide to Choosing a Booking System
A summary of the comprehensive guide from Arival on how to choose a booking system.
More
Latest
- Session Summaries | China Origin Market Interest Group Members
- B4B Payments: Transforming Travel Finances - Acacia Africa Case Study
- ETOA Webinar | Student and Educational Tourism in Europe Members
- Toposophy Interactive White Paper : What shapes perceptions in today’s travel decisions? Members
- Data Appeal on Coolcations and Green Tourism: Five Trends Transforming Northern European Tourism Members
Categories
- Accommodation
- Arival Insights
- Aviation
- Brexit
- CELTH
- Coronavirus
- Data Appeal
- Destinations
- Domestic Travel
- Economic Indicators
- ETOA Press Interviews
- ETOA Snapshots
- ETOA Webinars
- Euromonitor
- Events and Tourism
- ForwardKeys
- Lighthouse
- Mabrian
- Opinion
- Origin Markets
- Pulse Check
- Sustainability
- Taxation
- Technology and Cybersecurity
- Value of Tourism