Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
January 21, 2025
Accor Report: European Travel 2025 – Balancing Growth and Impact
Based on an extensive survey of Europeans planning to travel in 2025 the report suggests that holidays remain a priority despite cost pressures, and that many say they will tweak their plans in response to concerns about both climate change and overtourism.
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January 19, 2025
Data Appeal Report: Five Megatrends Reshaping International Tourism in 2025
A comprehensive look from Data Appeal at five key trends that will shape the 2025 travel landscape: sustainability, AI, personalisation, travel experience and resilience.
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December 17, 2024
Dragon Trail Report: Chinese Traveller Sentiment
A Dragon Trail Research report detailing findings from a survey of Chinese travellers covering their motivations, travel behaviours and booking preferences.
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December 17, 2024
Dragon Trail Report: Chinese Outbound Travel Trade Survey
A Dragon Trail Research report showcasing findings from a survey of outbound travel trade in China that is aimed at helping destinations better market their offerings to potential visitors from the fast-recovering Chinese market.
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December 16, 2024
TerraVerde on Overcoming Anti-tourism Resentment
Article from ETOA Climate Action Partner, TerraVerde on the causes of anti-tourism resentment and potential sustainable solutions to overcome it.
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December 16, 2024
Amadeus Report: Travel Trends 2025
A report that takes different chunks of the travel sector and describes a potential trend to be on the lookout for in 2025, whether that’s the re-emergence of Asia as a source market, enhanced personalisation when flying or unique hotels, plus trends relating to behaviour including a craving for real life connections and to recreate holiday experiences of the past.
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December 16, 2024
UN Tourism Barometer December 2024
The latest UN Tourism analysis reckons that at the global level international tourism will have fully recovered to its pre-pandemic levels in terms of arrivals by the end of 2024.
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December 13, 2024
Pulse Check: 2024 Business Environment Update
ETOA Pulse Check: Update to member sentiment on the 2024 business environment, compared with 2023.
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December 11, 2024
ETOA Webinar | beSMART on Sustainability – changing client behaviour
beSMART on Sustainability - changing client behaviour
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December 4, 2024
Data Appeal Webinar | Unlocking Visitor Value: How Spending and Sentiment Shape the Future of Tourism Destinations
Unlocking Visitor Value: How Spending and Sentiment Shape the Future of Tourism Destinations
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December 2, 2024
ETOA Webinar | Information on UK Electronic Travel Authorisation Scheme (ETA)
The UK has introduced the requirement for an Electronic Travel Authorisation (ETA) applicable to nationals who do not require a visa to travel to the UK (excluding British and Irish nationals).
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November 28, 2024
ForwardKeys Webinar | Overview of 2024 – trends, growth and seasonality
ETOA partners, ForwardKeys, will present a data-driven look at European travel trends in 2024, exclusively for ETOA members
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November 28, 2024
Data Appeal : All Italian Data Report 2024
Analysis relating to Italy’s performance as a destination through the lens of online conversations about the destination, supplemented with analysis of industry data regarding bookings and prices.
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November 28, 2024
Mabrian Report | India Market Insights: Inbound and Outbound
A report from our data partners at Mabrian that covers inbound to India and outbound tourism from India to Europe, looking at the destinations and experiences that resonate with visitors from India.
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November 28, 2024
UN Tourism International Highlights 2024
A comprehensive round-up of international tourism in each year between 2020 and 2023 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound in the most recent two years.
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