The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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Members
May 7, 2025

Amadeus – Travel Dreams

A detailed look at influences on both leisure and business travellers in terms of destination inspiration, booking, their behaviour while away from home and their post-trip future dreams.
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Members
May 7, 2025

WTTC and Trip.com Report: Technology Game Changers: Future Trends in Travel and Tourism

An extremely valuable examination of sixteen technologies categorised under four over-arching trends covering why each technology matters to the travel and tourism sector and a look ahead to the opportunities that each presents in the coming years.
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Members
May 7, 2025

WTTC Report: Social Impact of Global Tourism

A WTTC report that presents a range of data conveying the extent to which the travel and tourism sector provides a pathway into employment for younger workers around the world, the importance of women to the sector, and the growth of travel and tourism in supporting high wage employment.
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Members
May 7, 2025

ETC Monitoring sentiment for domestic and intra-European travel Wave 21

The twenty first wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March this wave finds that 72% Europeans are planning to travel between April and September.
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Members
April 23, 2025

TerraVerde on UK Travel Companies and Sustainability

Article from ETOA Climate Action Partner, TerraVerde on the top 50 UK travel companies and how they measure up against key sustainability markers.
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April 15, 2025

ETOA Webinar | What’s in store for inbound demand for Europe from North America?

North America has led the recovery of inbound demand for Europe.
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Members
April 3, 2025

Travel Tech Show: One quarter of travel operators yet to implement AI

Registration for the TravelTech Show is now open and ahead of the event taking place at the end of June, new data reveals that once again, AI is set to dominate travel operators’ technology budgets for the year ahead.
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March 28, 2025

Pulse Check: Operating environment for tourism in 2025 versus 2024

ETOA Pulse Check: Our members' opinion on the operating environment in 2025 so far, compared with 2024.
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Members
March 11, 2025

ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites

Attraction Ticketing: The Future of Access to Europe’s Top Sites
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Members
March 7, 2025

Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)

Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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Members
March 7, 2025

Arival: Five Travel Trends to Watch in 2025

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
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Members
March 7, 2025

Arival: How Affluent US Millennials Are Changing Travel Planning

The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
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Members
March 7, 2025

Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller

LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
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Members
March 6, 2025

Arival Guide to OTAs & Digital Distributors

A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
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Members
March 6, 2025

Arival Guide to Choosing a Booking System

A summary of the comprehensive guide from Arival on how to choose a booking system.
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