Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
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May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
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May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
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May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
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April 30, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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April 28, 2026
ETOA Insight | Understanding VAT and Tourism in Europe, with Tom Jenkins
Watch Tom Jenkins, ETOA's CEO, introducing key principles of VAT (Value Added Tax) and its impact on tourism in Europe.
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April 22, 2026
ETOA Webinar | Delivering the Seamless Traveller Experience: Practical Steps for Travel Businesses
Ahead of the Travel Technology Show in London on 24-25 June 2026, this webinar explores how organisations can move from aspiration to delivery.
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April 17, 2026
Pulse Check: Operating environment for tourism – April 2026
ETOA Pulse Check: Our members' opinion on the operating environment in April 2026, compared with same time last year.
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April 17, 2026
Paris Île-de-France Region Tourism Activity Report 2025/26
Tourism activity report for the Île-de-France region. In 2025, the region set an all-time record with nearly €24 billion in tourism benefits.
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April 17, 2026
Data Appeal: 2026 Cultural Tourism in Italy
A report examining what can be learned from the digital traces that visitors to Italy’s cultural attractions leave behind.
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April 16, 2026
ETOA & Trippz Webinar | Tourist Tax: From Back-Office Problem to Better Guest Experience
In this webinar, ETOA and Trippz walk through where enforcement stands today, which markets are moving next, and what it looks like when platforms get this right.
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April 14, 2026
ETOA Webinar | Reform of VAT in travel
Watch this webinar, for a deeper understanding of the Reform of VAT in travel developments, plus an update on German VAT and VAT in the Digital Age (VIDA).
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April 9, 2026
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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March 19, 2026
Open Destinations: 5 Signs It’s Time to Rethink Your Travel Tech Stack
An blog piece from ETOA member Open Destinations on signs that your business may have evolved faster than your support systems.
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