Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
June 27, 2022
ETOA Snapshot | Tourism Statistics and Surveys: Perils and Pitfalls
Ten minute video session with Rachel Read and David Edwards on the points to look out for when interpreting tourism statistics and surveys.
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June 27, 2022
ETOA Snapshot | Value of Tourism to the European Economy
Ten minute video session with Rachel Read and David Edwards on quantifying the value of tourism to the European economy.
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May 23, 2022
Amadeus: Five trends that will define group travel in 2022
Five trends that are set to shape the group travel and events sector in 2022 are described in a detailed report focussing mainly on the US market group travel market.
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May 23, 2022
WTTC: Destination 2030
A substantial report that brings together a host of indicators across multiple pillars to examine the readiness of 63 destinations around the world for sustainable travel and tourism growth between now and 2030, including the showcasing of examples of policies and strategies being implemented in different cities to underpin success.
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May 23, 2022
Expedia Travel Recovery Trend Report Q1 2022
The latest Expedia Trends Report paints a broadly optimistic picture based on recent global search and booking volumes, with a sustained period of recovery expected during the months ahead provided there are no unforeseen setbacks.
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May 23, 2022
ETC Trends and Prospects Q1 2022
A comprehensive look at recent trends and near-term prospects for European tourism which finds that contends recovery will continue during 2022 but at a slower pace than previously anticipated, with international tourist arrivals in Europe forecast to be 30% lower in 2022 than was the case in 2019.
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May 23, 2022
STR Webinar COVID-19 impact on Europe hotel performance May 22
The second STR webinar of 2022 to focus on how Europe’s hotel sector is performing examines trends by country, hotel type and demand segment.
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May 16, 2022
ETOA Webinar | Taxation on tourism products online
During this webinar we will discuss tax issues arising from the way tourism services are distributed online (agency, net rate models, B2B) and the regulator’s perception of them.
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May 4, 2022
ETOA Insights Webinar | State of Play for the European Tourism Industry 2022
Ahead of ETOA's City Fair B2B networking event in June, we take stock of the big picture for European destinations. We are delighted to collaborate with our new partners at ForwardKeys for a data-driven look at where Europe is now in terms of bookings by source markets, and destinations heading towards a return to pre-pandemic visitor levels.
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May 4, 2022
ForwardKeys Presentation – State of Play for European Tourism 2022
The presentation to accompany the webinar with our data partner Forward Keys, covering the global outlook in 2002, changes in booking patterns, European recovery, impact of the war in Ukraine and forecasts for the remainder of 2022.
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May 3, 2022
ETOA Webinar | Climate action and tourism: turning plans into practice
Watch this practical discussion about the travel industry and climate action with a panel of experts on carbon reduction, sectoral advocacy and consultancy. They provide current insight into what organisations of all sizes can do, and talk through the challenges and opportunities as plans turn into action.
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April 29, 2022
ETOA Webinar | TOMS and German VAT
The German regulations on VAT for non-EU operators are due to be implemented on January 1st 2023. Intermediaries in such markets as the USA, UK and Japan will have to register, reclaim what input tax is recoverable and levy VAT on the price charged to the consumer. This change takes place at a time when the European Commission is looking at the application of VAT on tourism services.
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April 26, 2022
ETC and Atout France ‘Restarting Tourism for the Better: Performance of European Tourism Before, During and After Covid-19’
A report full of helpful insights, charts and tables that shines a light on how European tourism had been performing during the decade ahead of the pandemic, the dramatic impact that the crisis has had on the sector, and how prospects for recovery are shaping up.
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April 26, 2022
Expedia sustainable travel study
A report detailing findings from a survey of 11,000 consumers from around the world investigating attitudes towards sustainable travel, what motivates consumers to make sustainable choices and their (stated) willingness to pay more to make their travel decisions more sustainable.
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April 26, 2022
UNWTO Barometer March 2022
Latest edition of the UNWTO Tourism Barometer summarised by the line “tourism enjoys a strong start to 2022 while facing new uncertainties”. Data is presented showing the performance of different world regions in 2021 along with bespoke analysis that considers the likely impact of the conflict in Ukraine on international tourism.
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