A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
The fifteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds a slight dip in travel intentions for the next six months compared with a year ago with inflationary pressures a definite concern, although most intend to protect their travel budgets.