ETOA research provides member companies with statistics and analysis on the travel and tourism industry worldwide, with particular focus on Europe as a destination. 

Through this we help European tour operators and destinations market themselves more effectively to overseas visitors.

For further information, read about our programme of seminars and accompanying reports and publications:

Olympics Research

Olympics Reports

published 2006-2010 

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A discussion of why exaggerated claims are made about the Olympics, the actual size of the television audience and the lack of any evidence for there being a beneficial tourism impact from hosting a large sporting event.

An analysis of the longer term impacts on visitor arrivals for Australia (especially versus New Zealand), and a look at the initial figures from Athens.

A review of what happened to visitor arrivals surrounding the Beijing Games.


An analysis of how many visitors actually attend an Olympic Games, with deduced numbers for Sydney, Athens and Beijing. The conclusion is that the Olympic Games have routinely brought the host countries’ tourism industry a catastrophic mix of high expectation and low demand.


Visa and Origin Markets Reports

Visas and Origin Markets

published 2010-2011


Following the introduction of the new Visa Code in April 2010, ETOA launched a study into the practicalities of visa processing for the Schengen Area, UK and Ireland, and implications for European inbound tourism.  This was followed up in 2011 by the first in a series of snapshots looking at specific markets.

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Research News

Research Partners

Statistics Links

TourMis: Marketing-Information-System for tourism managers and scholars

TIGA: Travel Intelligence Graphic Architecture (TIGA) from PATA

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