October 6, 2025
ETOA Webinar | Crack the Luxury Tourism Code: 2025 Lessons
In today’s competitive luxury travel market, understanding the behaviour and expectations of high-net-worth travellers is essential. This session shared current data and market observations.
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September 30, 2025
ForwardKeys | China Outbound Travel Golden Week 2025
ForwardKeys summary of Chinese outbound travel during Golden Week 2025. Rome, Madrid and Paris all show strong increases compared with last year.
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September 30, 2025
Irish Tourism Industry Confederation Dashboards
ITIC monthly snapshots of Irish Tourism data, from 2017 to present time.
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September 30, 2025
WTTC Managing Destination Overcrowding: A Call to Action from the Travel & Tourism Private Sector
WTTC report suggesting that management of destinations alongside wise investment is crucial for the full benefits that tourism can bring to local economies. It proposes that many of the challenges claimed to be a result of high tourist volumes are in fact emblematic of broader headwinds facing urban areas and those overseeing their development.
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September 30, 2025
UN Tourism Barometer September 2025
UN Tourism Barometer from September 2025, headlining that international tourism increased at an annual rate of 5% in the first half of 2025, taking the tally to 4% above 2019 levels.
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September 26, 2025
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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September 25, 2025
ETOA Rome Social Event Presentation September 2025
The presentation from ETOA's Rome social event in September 2025.
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September 24, 2025
Euromonitor Webinar: The Outlook for European Inbound Tourism
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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September 22, 2025
Scotland’s Visitor Economy: A VisitScotland Presentation
VisitScotland's presentation on their visitor economy from our Edinburgh social event in September 2025.
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September 17, 2025
ETOA and ZEERO Webinar | Climate Action and Sustainable Fuels
The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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September 12, 2025
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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September 10, 2025
B4B Payments: Transforming Travel Finances – Acacia Africa Case Study
Case Study from B4B Payments on how Acacia Africa introduced real-time financial monitoring into their travel business.
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September 2, 2025
ETOA Webinar | Student and Educational Tourism in Europe
The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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August 28, 2025
Toposophy Interactive White Paper : What shapes perceptions in today’s travel decisions?
This is an interactive report that explores how fast-changing geopolitics can influence the choices that international travellers make and the reputation of destinations around the globe.
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August 28, 2025
Data Appeal on Coolcations and Green Tourism: Five Trends Transforming Northern European Tourism
The report cites five trends evident in Scandinavian tourism, explores how Helsinki is making a success of sustainable tourism development and endeavours to identify the ways in which destinations can use data to gain a competitive advantage.
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August 28, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 22
The twenty-second wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during May this wave finds that 77% Europeans are planning to travel between June and November, the highest proportion since the immediate post lock-down spike.
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August 28, 2025
ETC Trends and Prospects Q2 2025
A detailed review of the latest trends and near-term prospects for European tourism. It takes stock of the growing need for tourism strategies to strike a balance between an appetite for demand growth and frustrations of residents in some parts of Europe about the negative consequences of high visitor volumes.
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August 22, 2025
Session Summary | Japan Origin Market Interest Group
A summary of discussion points and takeaways from our Japan Origin Market Interest Group in July 2025.
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August 21, 2025
ETOA & NTC Webinar | Poland – The most exciting emerging market
Poland’s growing economy is fuelling rapid growth in outbound tourism, making it one of Europe’s most exciting emerging markets.
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August 14, 2025
Session Summary | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Group in August 2025.
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July 17, 2025
ETOA Webinar | Resilience in tourism – The role of organised tourism in a global crisis
Global crisis has always been a threat to European inbound tourism. How has the industry responded over time and how does traveller behaviour evolves in challenging periods. What is the perceived impact, and what is the reality?
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July 7, 2025
ETOA Research: Irish Tourism Survey June 2025
A survey of our buyer and supplier members on passenger volumes, challenges and opportunities for tourism to the Island of Ireland in 2025.
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July 3, 2025
Euromonitor Webinar | Targeting Luxury Seeking Travellers
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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June 24, 2025
Data Appeal Report: European Travel Trends Summer 2025
Analysis of key summer tourism trends for European destinations undertaken by Data Appeal in collaboration with Mabrian focussing on seven urban destinations investigating topics such as traveller sentiment, motivations and the importance of events.
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June 24, 2025
Data Appeal on Wimbledon and Beyond: A Data Snapshot of UK Sports Events and Their Impact
Report examining sporting events in the UK in terms of attendance, visitor expenditure, broader economic impact as well as the pressure such events can place on the accommodation sector by disrupting booking patterns.
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June 24, 2025
UN Tourism Barometer May 2025
With data for the early months of the year now available UNWTO analysis shows a 5% year-on-year increase in international arrivals globally, but uncertainties regarding the outlook for the rest of 2025 are many and varied.
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June 24, 2025
ETC Long haul travel sentiment barometer 2/2025
Travel sentiment towards Europe is marginally less bullish than at this time last year, with concerns centred on the rising cost of travel and accommodation, broader economic concerns and increasing geopolitical tensions (fieldwork having taken place prior to recent developments in the Middle East).
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June 24, 2025
ETC Trends and Prospects Q1 2025
A detailed review of the latest trends and near-term prospects for European tourism that celebrates Europe having recovered to pre-pandemic tourism volumes (at least in aggregate terms) while noting that uncertainty regarding performance during the upcoming few months is considerable.
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June 24, 2025
B4B Payments: Innovations Shaping the Future of Travel
Tim Robson, Director of Accounts & Partnerships at B4B Payments shares his insight on innovations shaping the future of travel.
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June 10, 2025
ETOA Webinar | North America Origin Market Interest Group
North America Origin Market Interest Group
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June 6, 2025
Pulse Check: Adventure Tourism and Lesser-Known Destinations
ETOA Pulse Check: Our members' opinion on the potential of Adventure Tourism to increase demand for lesser-known destinations and attractions.
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June 4, 2025
Destinations Exchange Europe 2025
The complete slide deck from Destinations Exchange Europe 2025.
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May 30, 2025
Adventure Travel Webinar | Challenges and opportunities
Challenges and opportunities for Europe suppliers in 2026
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May 30, 2025
ETOA Webinar | St Mark’s Basilica Access Webinar – Have your say
St Mark's Basilica in Venice has announced the launch of a new online-only booking system
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May 15, 2025
PANTOUR: A Guide to Promoting Equality, Diversity & Social Inclusion in Tourism & Hospitality
A useful handbook from the Pact for Next Tourism Generation Skills (PANTOUR) consortium with practical tools for developing EDI skills and practices.
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May 8, 2025
Data Appeal Webinar | The Whole is Greater: Building an Inclusive Destination Ecosystem for All
Building an inclusive destination ecosystem.
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May 7, 2025
Statista/Booking.com Report: The Titans of Travel
A collaboration between Booking.com and Statista exploring European tourism with a particular focus on the accommodation sector and small to medium sized enterprises.
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May 7, 2025
Amadeus – Travel Dreams
A detailed look at influences on both leisure and business travellers in terms of destination inspiration, booking, their behaviour while away from home and their post-trip future dreams.
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May 7, 2025
WTTC and Trip.com Report: Technology Game Changers: Future Trends in Travel and Tourism
An extremely valuable examination of sixteen technologies categorised under four over-arching trends covering why each technology matters to the travel and tourism sector and a look ahead to the opportunities that each presents in the coming years.
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May 7, 2025
WTTC Report: Social Impact of Global Tourism
A WTTC report that presents a range of data conveying the extent to which the travel and tourism sector provides a pathway into employment for younger workers around the world, the importance of women to the sector, and the growth of travel and tourism in supporting high wage employment.
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May 7, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 21
The twenty first wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March this wave finds that 72% Europeans are planning to travel between April and September.
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April 23, 2025
TerraVerde on UK Travel Companies and Sustainability
Article from ETOA Climate Action Partner, TerraVerde on the top 50 UK travel companies and how they measure up against key sustainability markers.
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April 15, 2025
ETOA Webinar | What’s in store for inbound demand for Europe from North America?
North America has led the recovery of inbound demand for Europe.
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April 3, 2025
Travel Tech Show: One quarter of travel operators yet to implement AI
Registration for the TravelTech Show is now open and ahead of the event taking place at the end of June, new data reveals that once again, AI is set to dominate travel operators’ technology budgets for the year ahead.
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March 28, 2025
Pulse Check: Operating environment for tourism in 2025 versus 2024
ETOA Pulse Check: Our members' opinion on the operating environment in 2025 so far, compared with 2024.
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March 11, 2025
ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction Ticketing: The Future of Access to Europe’s Top Sites
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March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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