Tourism Ireland Covid-19 Research late 2020
A six-page summary packed full of findings from online research undertaken in Great Britain, USA, Germany and France during December 2020 seeking the views of outbound holidaymakers.
The study found that half of those quizzed planned to take a short-break or holiday in Europe by the end of 2021, with a majority reckoning they would have received a vaccine by June. Looking further ahead three-in-four anticipated taking such a trip by the end of 2022.
Most expected vaccination to be mandatory for travel within Europe, although of note was that fewer than half of those in France intended to accept a vaccine.
Across all markets there was a greater degree of comfort with the idea of taking a domestic rather than an international break.
More than 80% of those in GB and USA felt that mandatory vaccination was a ‘good idea’ or ‘fair idea’ but only around two-thirds of those in Germany and France felt the same way.
Between one-fifth and one-third of outbound holidaymakers across the four markets reported a reduction in their household income as a direct result of the pandemic.