Amadeus Report – global traveller survey
A detailed 11-page summary of research findings based on fieldwork conducted by Censuswide exploring traveller’s requirements and concerns as hopes grow that travel will recommence in the coming months.
The survey took place during September 2020 among those who had travelled in the past 18 months and lived in France, Germany, India, Singapore, UK and USA. In total 6,074 interviews were conducted.
Technology is frequently highlighted as a way of boosting traveller confidence, both by way of allowing up-to-date information to be accessed and by reducing ‘touch’ through for example digital boarding passes.
Many respondents said that they expected to make fewer trips in the next year due to a lack of confidence over the safety of travel. More than 2-in-5 said they were concerned about contracting COVID-19 while traveling and 37% expressed concerns about getting stranded.
Baby boomers were the segment most concerned about being in crowded places where social distancing was difficult, whereas younger groups were most focussed on hygiene and sanitisation.
The strongest traveller preferences were for flexible change and cancellation policies, limiting the number of passengers on aircraft and visibility of sanitization.