The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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June 17, 2020

Amadeus Report – online travellers in North America

One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
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June 16, 2020

Forward Keys travel intentions April 2020

A short easy-read piece of analysis with charts and data that emphasises the scale of decline in air travel demand and supply but offers a little ray of light by identifying strong search volumes for potential future trips.
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