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Archives: Research

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October 21, 2024

ETOA & Arival webinar | Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland

Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
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October 8, 2024

WeTravel Travel Innovation Summit 2024

Watch the sessions at the 2024 Travel Innovation Summit, organised by ETOA members WeTravel. It is an exploration of the future of multi-day group travel. Dive into insightful keynote presentations and panel discussions, from untangling payment methods to crafting purpose-driven experiences to harnessing AI tools.
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October 4, 2024

ETOA & Mize Webinar | Future of Travel: Leveraging Fintech for Increased Profit

Are you ready to discover how fintech is transforming the travel industry?
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October 2, 2024

Lighthouse Webinar: A look at short-term rentals and hotel accommodation in European destinations

Short-term rentals have had a noticeable effect on capacity and destinations’ ability to manage it with full information. This webinar, presented by our new partner, Lighthouse LTD, will explore how these two distinct accommodation types impact European tourist destinations, and share some emerging trends.
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September 27, 2024

OECD Tourism Trends and Policies 2024

The 2024 edition of OECD's Tourism Trends and Policies report, setting out tourism trends and top policy priorities to promote sustainable development through tourism.
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September 27, 2024

City DNA – City Travel Report 2024

The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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September 27, 2024

ACI Airport Industry Connectivity Report 2024

A comprehensive examination into the extent of connectivity on offer to passengers flying to, from and between airports in Europe, focussing on both direct and indirect connections and comparing the 2024 situation with both last year and a pre-pandemic benchmark from 2019.
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September 27, 2024

UN Tourism Barometer Sept 2024

The latest UN Tourism analysis has as its main headline that in the first seven months of 2024 international tourist arrivals recovered to 96% of the tally achieved in the same period of 2019.
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September 27, 2024

ETC Trends and Prospects Q2 2024

A detailed review of the latest trends and near-term prospects for European tourism which reveals that thus far in 2024 international arrivals in Europe are 6% ahead of the equivalent period back in 2019. Despite a promising outlook various challenges such as overcrowded destinations and extreme weather events are highlighted.
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September 24, 2024

Euromonitor Webinar | Forecasts for Europe 2025

With European leisure travel exceeding pre-pandemic levels, what does travel to Europe look like now?
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September 13, 2024

Pulse Check: Adventure Tourism and Low Season

ETOA Pulse Check: Our members' opinion on the operating environment in 2024 compared with 2023.
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September 12, 2024

ETOA Webinar | Destination Briefing: Paris city access

Coach access restrictions affecting Paris arrondissements 1-4 this autumn.
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August 6, 2024

ETOA Webinar | Mega Events and Tourism – Coasting or Hosting?

Right in the middle of Paris 2024, we discuss how large-scale sporting events and destinations work together
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July 11, 2024

Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain

An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
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July 11, 2024

McKinsey & Company : The state of tourism and hospitality in 2024

This fascinating report covers a great deal of ground, exploring both the latest trends in origin and destination markets, traveller behaviours, the rapidly expanding luxury tourism market and the challenge of overcrowding faced by destinations as demand continues to increase.
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July 11, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 19

The nineteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May and early June this wave finds that three out of four Europeans are planning to travel between June and November this year.
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July 11, 2024

Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism

Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
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July 11, 2024

Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For

A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
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July 11, 2024

ETC Long haul travel sentiment barometer 2/2024

Latest wave of research from our partners at ETC. Cost and safety concerns remain key barriers to potential long-haul visitors, while culture and heritage remain the key motivators for a visit.
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July 4, 2024

ETOA Webinar | How does Adventure travel fit into Europe?

For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.
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June 26, 2024

ForwardKeys Webinar | What’s on the cards for European tourism this summer?

What is summer 2024 looking like for tourism to Europe? Where are visitors coming from, and where are they going?
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June 17, 2024

World Economic Forum Travel & Tourism Development Index May 2024

The latest iteration of the WEF Travel & Tourism Development Index (the successor of its Competitiveness Index) shines a light on a raft of measures that help to describe the performance of nations around the world when it comes to factors and policies that enable the sustainable and resilient development of Travel & Tourism.
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June 17, 2024

UN Tourism Barometer May 2024

The latest UN Tourism analysis indicates that in the first quarter of 2024 the number of international overnight trips reached 97% of its pre-pandemic level, while focussing solely on Europe arrivals were in fact fractionally up on the same period of 2019.
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June 14, 2024

Pulse Check: Climate Action Plans June 2024

ETOA Pulse Check: Our members' opinion on the necessity of a climate action plan for commercial success and organisational credibility.
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June 13, 2024

TerraVerde on Risks and Solutions for Climate Change in Tourism

Article from ETOA Climate Action Partner, TerraVerde on the impacts of climate change, and the strategies travel providers can employ to mitigate risks.
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June 13, 2024

TerraVerde on Green Claims Code and Greenwashing

Article from ETOA Climate Action Partner, TerraVerde on green claims and greenwashing.
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June 13, 2024

Lighthouse Industry Blog

A selection of articles and opinion pieces on hotel and short-term rentals from our data partners at Lighthouse.
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June 13, 2024

Data Appeal on the impact of Brussels Pride on destination tourism

Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
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June 13, 2024

Data Appeal on Exploring the Effects of the Tour de France 2024 on Tourism

Data Appeal blog on the impact of the 2024 Tour de France on tourism
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June 12, 2024

ETOA Webinar | Asian Demand

In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe as well as trends and opportunities for 2025 and beyond.
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May 29, 2024

ETOA Webinar | Demand for Europe

How is demand for Europe looking and what is around the corner in terms of demand and product development? During this webinar, Tom Jenkins will discover what some of our established member operators are experiencing.
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May 22, 2024

Data Appeal Webinar: Making Green Choices Without Turning Blue!

Join us for a dynamic data-driven exploration of sustainability in tourism destinations, where we'll delve into the crucial pillars of environment, economy, society, and governance.
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May 20, 2024

Paris je T’aime Olympic Coverage and Lodging Update April 2024

An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
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May 20, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 18

The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
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May 20, 2024

ETC Trends and Prospects Q1 2024

A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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May 14, 2024

ETOA Webinar | Demand for United Kingdom and Ireland

With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
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May 9, 2024

ETOA Webinar | Exploring North American demand for Europe

As the demand from one of the most important source markets for European tourism continue to soar, once again we look towards the North American continent to explore the current demand and future opportunities.
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May 2, 2024

ETOA Webinar | Adventure tourism in Europe: Dispelling the myths

Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.
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April 30, 2024

ETOA & NTC Webinar | The Brazilian and Latin American Markets – An exciting future!

Join this webinar to discover the potential of the Brazilian and Latin American markets to Europe. How have the markets recovered in Europe post pandemic, and how important are European destinations in Latin American outbound tourism?
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April 26, 2024

Pulse Check: B2B Social Media Platforms

ETOA Pulse Check: Our members' opinion on B2B social media usage.
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April 19, 2024

ETC – Climate Change and Tourism in Europe

A valuable analysis that covers the role of climate change in travel, what travellers are saying about the subject, the extent to which sustainability gets a mention in traveller reviews and the potential future for travel amidst ongoing climate change.
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April 19, 2024

Tourism Alliance Insight Conference – UK as a Destination March 2024

The complete deck of all the presentations at the Tourism Alliance Insight Conference on 19th March 2024.
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April 9, 2024

Destinations Exchange Europe 2024

The complete slide deck from Destinations Exchange Europe 2024.
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March 27, 2024

ETOA Webinar | Navigating the Changing Landscape: Contact, Payments and Business Operations in Travel

The business landscape is constantly evolving, and navigating it profitably can pose many challenges.
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March 26, 2024

ETOA Webinar | Outbound Indian Market – Trends and Prospects

ETOA has recently launched a campaign focussed on the Indian outbound market, having taken a stand at OTM Mumbai.
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March 21, 2024

ETOA & NTC Webinar | Techmatters #4 – Technology for Sustainability

NTC's Techmatters mini-series on Technology for Sustainability.
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March 19, 2024

ETOA Webinar | Guiding Regulations in Italy

This ETOA member-only webinar is focused on the legal and practical implications of Italy’s new guiding regulations.
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March 15, 2024

WeTravel – Travel Trends Report 2024

WeTravel report provides insights into this year's bookings and payments trends based on data collected from a survey of over 600 travel businesses.
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March 15, 2024

Travel Weekly Insight Report March 2024

A report based on analysis and UK consumer research that looks at the market outlook, what can be gleaned from the latest consumer research, the issue of climate change and sustainability along with a discussion relating to AI and technology.
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March 15, 2024

ETC Trends and Prospects Q4 2023

A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
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