October 21, 2026
ETOA Member Meeting | October 2026
Hosted by ETOA President Adele Youngs and CEO Tom Jenkins, the meeting brings members together to reflect on the year, look at the business environment for tourism in Europe and share ETOA’s priorities and plans for 2027 and beyond.
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October 16, 2026
ETOA Webinar | One Island, Many Stories: What Makes Ireland Competitive?
Bringing together leaders from across the tourism ecosystem, this webinar will examine how organised tourism can help destinations address key challenges.
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October 16, 2026
ETOA Webinar | India Outbound to Europe: Market Trends, Trade Priorities and What Comes Next
India continues to be one of the most closely watched outbound travel markets for Europe, with rising demand, evolving traveller expectations and growing interest across both established and emerging segments.
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October 15, 2026
Data Appeal: The New Climate Reality in the Mediterranean
Based on a range of sources this report concludes that perceptions of a destination can be negatively impacted by heatwaves, but that often these shifts in how people feel about a place are short-lived, while to an extent travellers are accepting a “new normal” when it comes to the climate in parts of the Mediterranean.
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October 15, 2026
UN Tourism Barometer September 2026
The second Barometer to be published after the outbreak of conflict in the Middle East finds that despite a decidedly challenging environment international tourism grew by 0.4% in the first half of 2026.
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October 15, 2026
ETC Long haul travel sentiment barometer 3/2026
Travel intentions have weakened compared with a year ago with costs remaining the single largest barrier. Most who are planning a trip to Europe will be visiting multiple countries, while first-time visitors are more inclined than repeat visitors to purchase their trip as a full package.
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October 8, 2026
ETOA & NTC Webinar | The Nordic Tourism Dilemma – The impact of climate change on tourism in Northern Europe
Join the webinar to hear our experts exploring how climate change is reshaping tourism and what the “look north” trend means for Nordic and Baltic destinations.
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October 1, 2026
ETOA Webinar | From Volume to Value: The Role of Organised Tourism in Europe’s Visitor Economy
Bringing together leaders from across the tourism ecosystem, this webinar will examine how organised tourism can help destinations address key challenges.
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September 23, 2026
ETOA & Euromonitor Webinar | European Tourism Outlook: Trends and Forecasts
In this member-exclusive webinar, Alexander Göransson (Euromonitor International) will share their latest data and forecasts on the outlook for travel to Europe.
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September 11, 2026
Pulse Check: Operating environment for tourism – September 2026
ETOA Pulse Check: Our members' opinion on the operating environment in September 2026, compared with same time last year.
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September 9, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | September 2026
End of August, ETOA conducted a new survey to Tour Operators’ and DMCs businesses for inbound tourism to Europe, to continue assessing the impact of the ongoing Middle East crisis.
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September 9, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | September 2026
End of August, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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September 8, 2026
ETOA Webinar | Marseille: Where to go Off Season on the Mediterranean
Watch this webinar as we explore Marseille, the dynamic and trendy metropolis, internationally recognised for its cuisine, fashion, art, and music.
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August 19, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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August 19, 2026
ETC Snapshot: Resident Satisfaction with Tourism
This study explores resident sentiment from an array of European destinations and finds that for the most part locals recognise the value tourists bring to their area, but that those promoting a destination need to be mindful of the need to ensure development is balanced, inclusive and tangible for local residents.
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August 19, 2026
ETC Trends and Prospects Q2 2026
The second of the quarterly reports from ETC for 2026 reports that despite geopolitical and economic uncertainty international arrivals in Europe grew 5% on a year ago during the first few months of this year, with four out of every five destinations to have reported figures seeing an uptick in numbers.
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August 19, 2026
ETC Monitoring sentiment for domestic and intra-European travel Wave 25
The twenty-fifth wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during May 2026 this wave finds that intentions to travel is up on a year ago despite concerns centred around rising trip costs and personal finances.
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August 19, 2026
ETC Long haul travel sentiment barometer 2/2026
Travel sentiment towards Europe has softened compared with a year ago but the region is still perceived to be the safest region for long-haul travel and its culture and heritage offer remains compelling.
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August 5, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | August 2026
End of July, ETOA conducted a new survey to Tour Operators’ and DMCs businesses for inbound tourism to Europe, to continue assessing the impact of the ongoing Middle East crisis.
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August 5, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | August 2026
End of July, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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August 3, 2026
Showcase: Outbound China 2026 | Chinese Social Media Masterclass and Closing Session
The final session of the series combines a focused masterclass on Chinese social media with a wrap-up of key insights from Showcase Outbound China 2026.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese Luxury FIT Traveller | Expectations, Evolution and Europe’s Competitive Position
In this discussion, China market expert Rossella Pfundt explores the evolving Chinese luxury FIT market and the distinct traveller profiles shaping outbound demand to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese Group Traveller | Market Demand and Product Needs
Building on the FIT profile, this webinar focuses on the Chinese group traveller and the continued importance of organised travel to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese FIT Traveller: Market Demand and Product Needs
This session examines the Chinese FIT market, a fast-growing and influential segment within outbound travel to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | Doing Business in China: Distribution Pathways
This webinar explores the complex and evolving distribution landscape, with expert panellists discussing key pathways to market, including tour operators, OTAs, DMCs, digital platforms and emerging models.
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August 3, 2026
Showcase: Outbound China 2026 | Case Study Session – Sharing Good Practice
This practical, insight-led session focuses on real-world examples of successful engagement with the Chinese outbound market.
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August 3, 2026
Showcase: Outbound China 2026 | How Europe Can Compete for the Chinese Market
Building on the market overview, this session focuses on Europe’s competitive positioning within the Chinese outbound landscape.
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August 3, 2026
Welcome to Showcase: Outbound China 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the Chinese outbound market.
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August 3, 2026
Showcase: Outbound China Handbook 2026
Following the first edition of Showcase: Outbound China 2026, we are delighted to share the China Handbook 2026, sharing insights and practical takeaways.
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July 13, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | July 2026
End of June, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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July 13, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | July 2026
Findings from our impact survey from July 2026 assessing the crisis’ impact on Tour Operators’ and DMCs businesses for inbound tourism to Europe.
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July 7, 2026
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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July 6, 2026
SHOP Conversations | Future-Proofing Tourism: The Strategic Role of Shoulder and Off-Peak Travel
In this conversation, Caroline Bremner discusses how destinations can use shoulder and off-peak travel to manage capacity pressures and support sustainable growth.
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July 6, 2026
SHOP Conversations | Malta Year-Round – Strategies to Drive Off-Peak Travel
In this destination case study, Leslie Vella examines how Malta is encouraging year–round travel beyond its peak summer season.
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July 6, 2026
SHOP Deep Dive | Driving Demand Beyond Peak Season – Marketing Strategies that Work
This webinar explores effective marketing strategies for encouraging travel beyond Europe’s traditional high season.
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July 6, 2026
SHOP Deep Dive | Rethinking Seasonality – Trends in Europe’s Key Source Markets
This webinar explores changing seasonality patterns across European source markets and the factors shaping travel demand beyond peak periods
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July 6, 2026
SHOP Deep Dive | Unlocking Off-Peak Opportunity in European Destinations
This webinar explores how European destinations can better use shoulder and off-peak capacity through stronger product development and visitor experiences.
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July 6, 2026
SHOP Fast Track | Cities in Collaboration: Unlocking Off-Peak Opportunity Across Europe
The session explores knowledge sharing, aligned strategies and innovation to support resilient, sustainable visitor economies.
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July 6, 2026
SHOP Fast Track | Crowded Out – The hidden impacts of unbalanced tourism
In this session, Edmund Morris explores how crowding affects destinations and creates commercial risks for tourism businesses.
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July 6, 2026
SHOP Fast Track | Staying Longer, Going Further – The Rise of Multi-Day Tours
In this session, Douglas Quinby from Arival presents research on the evolving multi day tours and activities sector.
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July 6, 2026
SHOP Fast Track | From Overtourism to Opportunity – Visionary Approaches to Dispersal and Seasonality
In this session, Doug Lansky explores how destinations can tackle seasonality through innovative off-season products and experiences.
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July 6, 2026
SHOP Fast Track | Innovation for Impact: Technology Driving Off-Season Travel and Visitor Dispersal
In this session, John Boulding from Vox Group explores how technology can support visitor dispersal and encourage off season travel.
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July 6, 2026
SHOP Fast Track | Demographic Shifts and the Future of Travel Demand
In this SHOP Fast Track session, our tourism statistics expert David Edwards explores key population trends and how they are influencing demand for European travel today and in the years ahead.
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July 6, 2026
SHOP Fast Track | Data and Sentiment for Off-Peak demand
In this SHOP Fast Track session, Data Appeal’s Hannah Babineau explores off peak and low season travel trends across Europe.
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July 6, 2026
SHOP Fast Track | Spreading the Benefits – Insights on visitor dispersal in Italy
In this session, Pio Macchiarulo from GetYourGuide shares findings from a sustainability impact study in Italy.
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July 6, 2026
SHOP – Shoulder & Off-Peak Handbook 2026
Following SHOP 2026, we're pleased to share this handbook, packed with insights and ideas to help extend the season and diversify itineraries.
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June 24, 2026
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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June 23, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | June 2026
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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June 23, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | June 2026
End of May, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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ETOA Member Meeting | Middle East situation