Insight Hub

Archives: Research

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June 12, 2024

ETOA Webinar | Asian Demand

In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe as well as trends and opportunities for 2025 and beyond.
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May 29, 2024

ETOA Webinar | Demand for Europe

How is demand for Europe looking and what is around the corner in terms of demand and product development? During this webinar, Tom Jenkins will discover what some of our established member operators are experiencing.
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May 22, 2024

Data Appeal Webinar: Making Green Choices Without Turning Blue!

Join us for a dynamic data-driven exploration of sustainability in tourism destinations, where we'll delve into the crucial pillars of environment, economy, society, and governance.
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May 20, 2024

Paris je T’aime Olympic Coverage and Lodging Update April 2024

An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
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May 20, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 18

The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
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May 20, 2024

ETC Trends and Prospects Q1 2024

A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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May 14, 2024

ETOA Webinar | Demand for United Kingdom and Ireland

With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
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May 9, 2024

ETOA Webinar | Exploring North American demand for Europe

As the demand from one of the most important source markets for European tourism continue to soar, once again we look towards the North American continent to explore the current demand and future opportunities.
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May 2, 2024

ETOA Webinar | Adventure tourism in Europe: Dispelling the myths

Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.
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April 30, 2024

ETOA & NTC Webinar | The Brazilian and Latin American Markets – An exciting future!

Join this webinar to discover the potential of the Brazilian and Latin American markets to Europe. How have the markets recovered in Europe post pandemic, and how important are European destinations in Latin American outbound tourism?
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April 26, 2024

Pulse Check: B2B Social Media Platforms

ETOA Pulse Check: Our members' opinion on B2B social media usage.
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April 19, 2024

ETC – Climate Change and Tourism in Europe

A valuable analysis that covers the role of climate change in travel, what travellers are saying about the subject, the extent to which sustainability gets a mention in traveller reviews and the potential future for travel amidst ongoing climate change.
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April 19, 2024

Tourism Alliance Insight Conference – UK as a Destination March 2024

The complete deck of all the presentations at the Tourism Alliance Insight Conference on 19th March 2024.
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April 9, 2024

Destinations Exchange Europe 2024

The complete slide deck from Destinations Exchange Europe 2024.
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March 27, 2024

ETOA Webinar | Navigating the Changing Landscape: Contact, Payments and Business Operations in Travel

The business landscape is constantly evolving, and navigating it profitably can pose many challenges.
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March 26, 2024

ETOA Webinar | Outbound Indian Market – Trends and Prospects

ETOA has recently launched a campaign focussed on the Indian outbound market, having taken a stand at OTM Mumbai.
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March 21, 2024

ETOA & NTC Webinar | Techmatters #4 – Technology for Sustainability

NTC's Techmatters mini-series on Technology for Sustainability.
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March 19, 2024

ETOA Webinar | Guiding Regulations in Italy

This ETOA member-only webinar is focused on the legal and practical implications of Italy’s new guiding regulations.
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March 15, 2024

WeTravel – Travel Trends Report 2024

WeTravel report provides insights into this year's bookings and payments trends based on data collected from a survey of over 600 travel businesses.
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March 15, 2024

Travel Weekly Insight Report March 2024

A report based on analysis and UK consumer research that looks at the market outlook, what can be gleaned from the latest consumer research, the issue of climate change and sustainability along with a discussion relating to AI and technology.
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March 15, 2024

ETC Trends and Prospects Q4 2023

A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
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March 15, 2024

Pulse Check: Tourism support from local governments

ETOA Pulse Check: Our members' opinion on support for tourism from local governments.
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March 14, 2024

ETOA Webinar | Chinese demand

The Chinese market is coming back to Europe after some uncertain years. Is Europe ready and competitive? We explore what Chinese travellers are looking for and how European suppliers and destinations can welcome this important source market.
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February 28, 2024

ETOA General Assembly 2024

Recording of ETOA's General Assembly. Brussels, 28th February 2024
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February 28, 2024

ETOA Industry Day Brussels February 2024

The complete slide deck from our Industry Day in Brussels in February 2024.
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February 28, 2024

Paris 2024 High Level Briefing

Presentation given by Corinne Menegaux of Paris Je T'aime at our Industry Day in Brussels February 2024.
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February 22, 2024

ETOA Webinar | Hotels and the travel trade – working in harmony?

Ahead of ETOA’s Destinations Exchange Europe this webinar will investigate the booking of accommodation for groups and FITs.
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February 13, 2024

ETOA Webinar | How ETOA’s North American members are planning for another year of high demand

What does another strong year of North American travel to Europe mean in terms of business, operational challenges and opportunities for member operators? Are they noticing specific trends for ‘24 and beyond that local partners need to be ready for? Exploring these topics are some of ETOA’s leading US and Canadian operators.
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February 13, 2024

Nordic Trend Tracker January 2024

Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024

ETC Long haul travel sentiment barometer 1/2024

An insight into how those in key long-haul source markets for Europe are feeling about travelling long-haul during 2024, revealing that the appetite to visit is broadly similar to last year, but high travel costs continue to be a leading barrier.
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February 13, 2024

UNWTO Barometer January 2024

The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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February 10, 2024

Pulse Check: Operating environment for tourism in 2024

ETOA Pulse Check: Our members' opinion on the operating environment in 2024 compared with 2023.
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January 19, 2024

ETOA Webinar | VIVA – Sourcing sustainable tourism

VIVA - Sourcing sustainable tourism
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January 17, 2024

ETOA Webinar | North American Demand

Of all the long-haul markets for Europe, North America has recovered faster and stronger. For many operators selling Europe in the US and Canada 2023 was better than 2019.
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December 20, 2023

Mabrian Trending Destinations for 2024

Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
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December 20, 2023

Euromonitor Top 100 City Destinations Index 2023

Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 20, 2023

AI in Tourism: Unveiling the Potential and Benefits for SMEs in the Hotel Sector

A study that explores the transformative opportunities that AI presents to the hotel sector in Europe based on a survey of hotels from across five nations.
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December 20, 2023

IRU Intelligence Briefing: IRU Green Compact

Almost all tourism journeys feature the use of a road vehicle at some point, whether that’s a hire car, taxi, or travel by coach – this study examines ways in which Europe can fulfil its ambition of making road traffic (including commercial vehicles) carbon neutral by 2050.
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December 20, 2023

UNWTO Barometer November 2023

The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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December 19, 2023

ETOA Webinar | Britain and Ireland: Trends and Prospects

How has tourism to Britain and Ireland fared in 2023 and what next year looks like?
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December 12, 2023

ETOA North American briefing | Update on ETIAS and networking opportunities

An informal drop-in session dedicated to our North American network
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December 6, 2023

Data Appeal Industry Blog

A selection of articles and opinion pieces from our data partners at Data Appeal.
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December 6, 2023

Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been

Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
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November 27, 2023

ETOA Insight Webinar | Mabrian’s Big Data unveils the new travel motivations and the trending destinations for 2024

Our partners at travel intelligence provider Mabrian have published a variety of studies analysing motivations for travel.
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November 21, 2023

ETOA Webinar | Asia market update for ETM workshop

Asia market update webinar ahead of ETM Asia & Pacific
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November 20, 2023

ETOA Webinar | Call for AC Applications

The European tourism association seeks strong leaders across its membership to join ETOA’s Advisory Council. In this webinar, ETOA President Jennifer Tombaugh and other members of ETOA Advisory Council shared their experiences and answered questions from potential applicants.
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November 13, 2023

ETOA Member Drop-In | Indirect Taxation

VAT in the Digital Age
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November 13, 2023

Data Appeal: Italy Digital Destination Awards 2023

The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
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November 13, 2023

Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing

Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
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November 13, 2023

Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook

A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
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