Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 30, 2025
Adventure Travel Webinar | Challenges and opportunities
Challenges and opportunities for Europe suppliers in 2026
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May 30, 2025
ETOA Webinar | St Mark’s Basilica Access Webinar – Have your say
St Mark's Basilica in Venice has announced the launch of a new online-only booking system
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May 15, 2025
PANTOUR: A Guide to Promoting Equality, Diversity & Social Inclusion in Tourism & Hospitality
A useful handbook from the Pact for Next Tourism Generation Skills (PANTOUR) consortium with practical tools for developing EDI skills and practices.
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May 8, 2025
Data Appeal Webinar | The Whole is Greater: Building an Inclusive Destination Ecosystem for All
Building an inclusive destination ecosystem.
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May 7, 2025
Statista/Booking.com Report: The Titans of Travel
A collaboration between Booking.com and Statista exploring European tourism with a particular focus on the accommodation sector and small to medium sized enterprises.
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May 7, 2025
Amadeus – Travel Dreams
A detailed look at influences on both leisure and business travellers in terms of destination inspiration, booking, their behaviour while away from home and their post-trip future dreams.
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May 7, 2025
WTTC and Trip.com Report: Technology Game Changers: Future Trends in Travel and Tourism
An extremely valuable examination of sixteen technologies categorised under four over-arching trends covering why each technology matters to the travel and tourism sector and a look ahead to the opportunities that each presents in the coming years.
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May 7, 2025
WTTC Report: Social Impact of Global Tourism
A WTTC report that presents a range of data conveying the extent to which the travel and tourism sector provides a pathway into employment for younger workers around the world, the importance of women to the sector, and the growth of travel and tourism in supporting high wage employment.
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May 7, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 21
The twenty first wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March this wave finds that 72% Europeans are planning to travel between April and September.
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April 23, 2025
TerraVerde on UK Travel Companies and Sustainability
Article from ETOA Climate Action Partner, TerraVerde on the top 50 UK travel companies and how they measure up against key sustainability markers.
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April 15, 2025
ETOA Webinar | What’s in store for inbound demand for Europe from North America?
North America has led the recovery of inbound demand for Europe.
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April 3, 2025
Travel Tech Show: One quarter of travel operators yet to implement AI
Registration for the TravelTech Show is now open and ahead of the event taking place at the end of June, new data reveals that once again, AI is set to dominate travel operators’ technology budgets for the year ahead.
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March 28, 2025
Pulse Check: Operating environment for tourism in 2025 versus 2024
ETOA Pulse Check: Our members' opinion on the operating environment in 2025 so far, compared with 2024.
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March 11, 2025
ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction Ticketing: The Future of Access to Europe’s Top Sites
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March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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