Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
June 10, 2025
ETOA Webinar | North America Origin Market Interest Group
North America Origin Market Interest Group
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June 6, 2025
Pulse Check: Adventure Tourism and Lesser-Known Destinations
ETOA Pulse Check: Our members' opinion on the potential of Adventure Tourism to increase demand for lesser-known destinations and attractions.
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June 4, 2025
Destinations Exchange Europe 2025
The complete slide deck from Destinations Exchange Europe 2025.
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May 30, 2025
Adventure Travel Webinar | Challenges and opportunities
Challenges and opportunities for Europe suppliers in 2026
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May 30, 2025
ETOA Webinar | St Mark’s Basilica Access Webinar – Have your say
St Mark's Basilica in Venice has announced the launch of a new online-only booking system
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May 15, 2025
PANTOUR: A Guide to Promoting Equality, Diversity & Social Inclusion in Tourism & Hospitality
A useful handbook from the Pact for Next Tourism Generation Skills (PANTOUR) consortium with practical tools for developing EDI skills and practices.
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May 8, 2025
Data Appeal Webinar | The Whole is Greater: Building an Inclusive Destination Ecosystem for All
Building an inclusive destination ecosystem.
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May 7, 2025
Statista/Booking.com Report: The Titans of Travel
A collaboration between Booking.com and Statista exploring European tourism with a particular focus on the accommodation sector and small to medium sized enterprises.
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May 7, 2025
Amadeus – Travel Dreams
A detailed look at influences on both leisure and business travellers in terms of destination inspiration, booking, their behaviour while away from home and their post-trip future dreams.
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May 7, 2025
WTTC and Trip.com Report: Technology Game Changers: Future Trends in Travel and Tourism
An extremely valuable examination of sixteen technologies categorised under four over-arching trends covering why each technology matters to the travel and tourism sector and a look ahead to the opportunities that each presents in the coming years.
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May 7, 2025
WTTC Report: Social Impact of Global Tourism
A WTTC report that presents a range of data conveying the extent to which the travel and tourism sector provides a pathway into employment for younger workers around the world, the importance of women to the sector, and the growth of travel and tourism in supporting high wage employment.
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May 7, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 21
The twenty first wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March this wave finds that 72% Europeans are planning to travel between April and September.
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