Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
December 8, 2025
Data Appeal: Jubilee 2025 in Numbers
A look at how a highly symbolic year for Rome as evolved from a visitor economy perspective, relying primarily on digital data to explore topics such as volumes, sentiment, and rates charged at accommodation.
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December 8, 2025
UN Tourism 50 Years of Tourism December 2025
This report utilises data to celebrate a milestone in the UN Tourism’s history, namely its 50th anniversary. Many of the stats appear in other reports, but this report provides a helpful way to appreciate the scale of change and growth in international tourism in recent decades.
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December 8, 2025
ETC Industry Insights – October 2025
A series of bite-size insights relating to the latest tourism sector trends and statistics, ranging from the global context, what’s happening across European destinations through to emerging tourism research.
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December 8, 2025
UN Tourism Barometer November 2025
During the first nine months of this year international tourism has grown by 5%, taking the tally to 3% above that achieved in 2024, however the report highlights an array of headwinds currently facing the sector.
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December 8, 2025
ETC Trends and Prospects Q3 2025
A detailed report that highlights the resilience of tourism demand in the face of both economic and geopolitical headwinds, with the summer months seeing particularly strong growth across destinations in southern and Mediterranean Europe.
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December 8, 2025
Adventure Europe Keynote Briefing 2025
Recording and slide deck from our 2025 Adventure Europe Keynote Briefing.
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December 4, 2025
ETOA Year in Review
Access both current and past editions of our Year in Review, published at the end of each year.
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November 27, 2025
ETC Report: Futureproofing European Tourism
A wide-ranging study on how scenario planning can support NTOs in future-proofing their strategies and prepare for multiple potential futures.
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November 25, 2025
ETOA Webinar | India Outbound: Understanding the demand for Europe
As travel from India continues to expand, Europe remains one of the most desirable regions for Indian travellers. But what is driving this interest, and how are product preferences changing?
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November 19, 2025
ETOA Webinar | Explore Camino de Santiago: how to inspire, quote & deliver seamlessly
The Camino de Santiago is a story that sells itself and this session will show you how to bring it to life effortlessly for your clients. You’ll learn a simple story framework that helps turn interest into enquiries, along with quick ways to quote using pre-priced itineraries and ready-to-use marketing materials.
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November 18, 2025
ETOA Webinar | Call for AC Applications 2025
The European tourism association seeks strong leaders across its membership to join ETOA’s Advisory Council. In this webinar, ETOA President Jennifer Tombaugh and other members of ETOA Advisory Council shared their experiences and answered questions from potential applicants.
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November 14, 2025
ETOA Webinar | Britain and Ireland – Trends and Prospects for 2026
Ahead of Britain & Ireland Marketplace 2026, join this insightful session as we examine the key challenges and emerging opportunities influencing inbound tourism to the UK and Ireland.
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November 11, 2025
Data Appeal on Overtourism in Milan: The Perception of Tourism Pressure Among Residents
A report compiled courtesy of collaboration between Data Appeal and Doxa using both hard data and a survey of residents that finds no uniform correlation between tourism and perceived quality of life, with variation based on which part of the city respondents lived in.
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November 11, 2025
How will technology transform travel in the next decade? Amadeus Insights report
A hefty tome that explores the ways in which tech is rapidly transforming the ways in which tourism and hospitality operates and how travellers can use it to be inspired, influenced and informed before, during and after their travel.
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November 11, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 23
The twenty-third wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during September this wave finds that there is little change in travel intentions compared with this time last year, and that financial considerations remain the primary barrier to taking more or longer trips.
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