Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
October 24, 2025
ETOA Webinar | Focus on Small Group Tourism
Demand for organised travel in smaller groups is growing across all demographics. What does that mean for operators, destinations, and tourism suppliers? And how is the market responding?
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October 22, 2025
Session Summaries | Japan Origin Market Interest Group
A summary of discussion points and takeaways from our Japan Origin Market Interest Groups.
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October 20, 2025
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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October 17, 2025
ETOA Webinar | Hotter, Wetter, Riskier: What Climate Change Means for Travel Business’ Bottom Line (and what to do about it!)
As part of our series on Resilience in Tourism, we looked at the impacts of climate change on travel, and the financial toll for businesses. But does the changing climate landscape present opportunities for innovation and competitive advantage?
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October 9, 2025
ETOA Webinar | London Calling!
What today’s international travellers are looking for, from the popularity of iconic landmarks to the rising interest in off-the-beaten-path. This session explored the current and future landscape of inbound tourism to London.
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October 6, 2025
ETOA Webinar | Crack the Luxury Tourism Code: 2025 Lessons
In today’s competitive luxury travel market, understanding the behaviour and expectations of high-net-worth travellers is essential. This session shared current data and market observations.
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September 30, 2025
ForwardKeys | China Outbound Travel Golden Week 2025
ForwardKeys summary of Chinese outbound travel during Golden Week 2025. Rome, Madrid and Paris all show strong increases compared with last year.
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September 30, 2025
Irish Tourism Industry Confederation Dashboards
ITIC monthly snapshots of Irish Tourism data, from 2017 to present time.
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September 30, 2025
WTTC Managing Destination Overcrowding: A Call to Action from the Travel & Tourism Private Sector
WTTC report suggesting that management of destinations alongside wise investment is crucial for the full benefits that tourism can bring to local economies. It proposes that many of the challenges claimed to be a result of high tourist volumes are in fact emblematic of broader headwinds facing urban areas and those overseeing their development.
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September 30, 2025
UN Tourism Barometer September 2025
UN Tourism Barometer from September 2025, headlining that international tourism increased at an annual rate of 5% in the first half of 2025, taking the tally to 4% above 2019 levels.
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September 26, 2025
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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September 25, 2025
ETOA Rome Social Event Presentation September 2025
The presentation from ETOA's Rome social event in September 2025.
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September 24, 2025
Euromonitor Webinar: The Outlook for European Inbound Tourism
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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September 22, 2025
Scotland’s Visitor Economy: A VisitScotland Presentation
VisitScotland's presentation on their visitor economy from our Edinburgh social event in September 2025.
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September 17, 2025
ETOA and ZEERO Webinar | Climate Action and Sustainable Fuels
The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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