Insight Hub

Month: February 2021

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February 10, 2021

ETOA Survey – Britain and Ireland Recovery Prospects January 2021

A 2-page summary of the survey ETOA carried out with attendees at our Britain and Ireland Marketplace in January 2021 on the speed with which they anticipate a recovery in demand.
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February 10, 2021

Visit Britain Inbound and Domestic Research Webinar Jan 2021

A 90-minute webinar the bulk of which focusses on newly released findings from a study of international travellers undertaken in December 2020 exploring their travel intentions, ‘activators’ and preferences. Key findings include that while travel desire remains strong most are currently not committing to a trip date or destination, that the young are likely to start travelling again sooner those who are older and that last minute bookings look set to remain in vogue for some months to come. While only scratching the surface of the data and analysis available within the full report the Executive Summary highlights that 2019 was a year of growth for European city destinations, that this growth outstripped regional performance and that all major source markets generated increased levels of visitation than in 2018.
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February 10, 2021

Travel Weekly Insight Annual Report 2020

A detailed look at the UK travel market drawing heavily on recent consumer research that suggests a shift towards domestic travel and away from overseas holidays, but perhaps not to the extent some have suggested. The study is cautious as to the timing of recovery but remans confident that recovery will come. The opinion of experts from Deloitte and organisations representing the tourism sector are interspersed with findings from research among UK consumers to help set the scene for future travel trends.
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February 10, 2021

UNWTO Tourism Highlights 2020

A comprehensive round-up of international tourism in 2019 revealing that all world regions experienced growth in arrivals which reached 1.5 billion, generating $1,481bn of international tourism receipts. The report contains numerous infographics and tables detailing the economic value of the sector and performance of different world regions in 2019, along with the leading destinations and most valuable source markets.
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February 10, 2021

ETC Long haul travel sentiment barometer 1/2021

Findings from an online survey exploring the intentions of those in Brazil, China, Japan, Russia and USA to take a long-haul trip in the first four months of 2021 and the concerns that potential travellers are expressing. While those in China were keen to start exploring outside their region those in Japan were most hesitant. Among those indicating a lack of travel intention concerns regarding exposure to COVID-19 was a key barrier with this group also expressing uncertainty about a visit to Europe within the next year or two.
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February 10, 2021

Tourism Ireland Covid-19 Research late 2020

Online research undertaken in late 2020 across key source markets for Ireland (GB, USA, Germany and France) that found continued unease with taking European holidays at present but reaffirmed that most retained a strong underlying appetite for travel. Many expected vaccination to be mandatory for future travel, although not all said they were willing to receive a vaccine. While suggesting there is a glimmer of hope for travel to resume, the research indicates that its restart date may still be some while off.
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