ETOA Webinar | North America to Europe: Transatlantic Tourism Trends
North America has been leading the post-pandemic recovery for inbound tourism in Europe. In 2023, arrivals from the region surpassed 2019 levels, and 2024 proved to be a record-breaking year. Although this growth faltered in 2025, early reports from tour operators points to continued, robust demand.
Tom Jenkins is joined by Terry Dale of USTOA to explore what operators are reporting ahead of the upcoming season and to assess the longer-term outlook. Brett Walker (CATO) is also contributing key insights about Canada.
Topics of discussion include:
- Recent performance of North American inbound travel to Europe
- Operator sentiment and booking trends for the forthcoming season
- Factors influencing demand in 2026 and beyond
- Data-driven perspectives on future growth prospects
ETOA is presenting: Showcase: Outbound North America
A month-long initiative dedicated to strengthening ties between European tourism and North America.
March 2026
As an evolution of the popular European Travel Marketplace | North America, this event brings you a full schedule of online insight sessions and expert-led webinars, alongside two online networking B2B workshops. This targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.