ETOA Webinar | London Calling!
Watch an insightful session exploring the current and future landscape of inbound tourism to London. This webinar focus on how the travel trade can adapt and collaborate to meet evolving visitor expectations.
Our expert panel discussed what today’s international travellers are looking for, from the popularity of iconic landmarks to the rising interest in off-the-beaten-path experiences and immersive local culture, exploring whether visitors are sticking with the “tried and tested,” or if we are seeing a shift towards more adventurous and personalised itineraries.
We also touched on the challenges around supply, from capacity issues to availability of niche product offerings, and open the conversation on how suppliers can better align with current demand. Suggestions on how the travel trade can overcome these challenges collaboratively will be a key takeaway from this session.
The panellists for this discussion:
- Leticia Prieto, Head of Product, Group Tour Shop
- Shirley Sin, Regional Director, London and Dublin, Go City
- Gregory Szkola, Sales Manager, Uber Boat by Thames Clippers
- Richard Wilcox, Head of Destination, London & Partners
Sponsored by:
Britain & Ireland Marketplace returns to London on Friday 30th January 2026, bringing together the networks of ETOA, UKinbound and VisitBritain as well as and the national and regional destinations across the UK and Ireland. Join us for this key B2B workshop providing a platform connecting international buyers with tourism suppliers and destinations from across the region