ETOA Webinar | Explore Camino de Santiago: how to inspire, quote & deliver seamlessly
The Camino de Santiago is a story that sells itself and this session will show you how to bring it to life effortlessly for your clients.
You’ll learn a simple story framework that helps turn interest into enquiries, along with quick ways to quote using pre-priced itineraries and ready-to-use marketing materials.
Together, we’ll explore the full client journey, from the excitement of planning to the support that keeps everything running smoothly on the trip. You’ll also pick up tips for protecting your margins while adding those extra touches that make a big difference.
You bring the inspiration. We’ll bring the adventure.
In just half an hour, discover how you can confidently sell to FITs, small groups, and luxury clients.
What you’ll learn:
- A simple Camino story mapped to three buyer types—FIT, small groups, luxury—to turn interest into bookings.
- End-to-end operations you can plug into: routes, hotels, luggage, transfers, 24/7 support, and our app—so you scale without adding ops load.
- Quote in minutes with pre-priced itineraries, guided vs. self-guided formats, and ready co-brandable materials.
- Protect margin with smart upsells: deluxe/boutique stays, premium experiences, and pre/post city add-ons.
- Packaging by segment:
- FIT: self-guided, luggage transfers, flexible daily distances.
- Small groups: private departures, optional guide, friction-free check-ins/meals.
- Luxury: curated 4–5★/boutique hotels and high-touch services.
- Frictionless handover: Holiday Pack, pre-departure briefing, and on-trip support that keeps clients confident.
Panellists:
- Silvia Montesdeoca, Sales & Operations Director, Follow the Camino
- Rachel Read, Director of Insight & Business Improvement, ETOA
