Adventure Travel Webinar | Challenges and opportunities
Europe’s adventure travel landscape is undergoing rapid transformation, shaped by shifting traveller expectations, increased environmental awareness, and the urgent push for sustainable innovation. With climate change accelerating and global political shifts—including the renewed influence of Donald Trump—reshaping the international stage, 2025 is poised to be a pivotal year for the travel industry.
Topics examined:
- How can adventure tour suppliers respond to the challenges of overtourism?
- How can local tour suppliers extend their active season?
- What impact are new sustainability regulations having on the industry?
- Is demand for European travel shifting, and which regions are currently seeing the most interest?
- Adventure Europe returns for 2025
Panellists
-
Mark Walker – Head of Product, KE Adventure Travel
- Lyn Hughes – Founding Editor, Wanderlust Magazine
- Liesa Bissett – Head of Product, Macs Adventure
- Mark Wright – MD and Founder, The Adventure Connection
Organised in collaboration with
Are you interested in meeting international buyers focusing on adventure travel in Europe?
Adventure Europe is the event connecting top European adventure tourism suppliers with leading international buyers focusing on adventure travel.
What to Expect:
- Pre-scheduled B2B meetings with vetted international buyers
- Spotlight Talks and Insight Sessions: gain valuable insights into adventure tourism trends
- A focused platform to showcase Europe’s best adventure travel experiences, including yours.
Connect with relevant and carefully vetted contacts to showcase your adventure product, reduce travel, and do business in a more sustainable and cost-effective way.