Adventure Travel Webinar | Challenges and opportunities

Europe’s adventure travel landscape is undergoing rapid transformation, shaped by shifting traveller expectations, increased environmental awareness, and the urgent push for sustainable innovation. With climate change accelerating and global political shifts—including the renewed influence of Donald Trump—reshaping the international stage, 2025 is poised to be a pivotal year for the travel industry.

Topics to be examined:

• How can adventure tour suppliers respond to the challenges of overtourism?
• How can local tour suppliers extend their active season?
• What impact are new sustainability regulations having on the industry?
• Is demand for European travel shifting, and which regions are currently seeing the most interest?
• Adventure Europe returns for 2025

Panellists

• Mark Walker – Head of Product, KE Adventure Travel
• Lyn Hughes – Founding Editor, Wanderlust Magazine
• Liesa Bissett – Head of Product, Macs Adventure
• Mark Wright – MD and Founder, The Adventure Connection