Insight Hub

Month: July 2021

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July 29, 2021

YouGov International Travel and Tourism Report 2021

Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021

Reiseanalyse German Outbound Holiday Travel Reopening

An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021

Eurostat short-stay accommodation bookings via collaborative economy platforms

Headline results from newly available data on bookings made in 2018 and 2019 across four major Collaborative Economy booking platforms within the EU, revealing that in 2019 the number of nights booked was 14% up on the year before at 554 million. Spain, France and Italy are shown to be the countries within the EU27 seeing the largest volume of nights booked via these platforms.
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July 29, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 7

The seventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May the study found sentiment to have improved markedly compared with the previous wave, continuing the trend from the most recent survey waves. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel but with being vaccinated of growing importance. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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July 29, 2021

ETC Trends and Prospects Q2 2021

A comprehensive look at recent trends and near-term prospects for European tourism which indicates there are faint glimmers of hope for summer as vaccination rates increase and some restrictions are eased, but with a note that downside risks remain in relation to the emergence of new variants. Overall inbound arrivals in Europe are forecast to return to 2019 levels in 2024. If vaccine rollout picks up across Europe and infection rates fall leading to a reduction in restrictions then international arrivals are expected to improve in 2021 compared with 2020, but pre-pandemic volumes at now not expected to return until 2024, two years later than is the case for domestic demand. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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July 29, 2021

ALVA UK Attractions Recovery Wave 9

The ninth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues improved since the previous wave in April with a commensurate decline in the numbers saying they will wait and see what happens for a while, whereas the proportion saying they are unlikely to return any time soon remain stubbornly around one-in-five of those polled. Concerns about crowds, especially in indoor environments means that many believe that entry numbers should continue to be capped and social distancing measures enforced. A key learning is that while a strong appetite to visit attractions now exists, nervousness about doing so has not evaporated, with particular concerns about crowds and social distancing. A key learning is that those who have received a vaccine are less cautious about visiting attractions than others, providing signs of encouragement for later in the year.
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