YouGov International Travel and Tourism Report 2021
A comprehensive 60-page report based on a range of YouGov surveys covering 185,000 consumers spread across 25 countries. There are a myriad of insights emerging from the study, including:
- Globally only one-in-five consumers plan an international trip before June 2022
- Half of respondents plan to take at least one domestic trip within the next twelve months
- The appetite to travel remains but recovery depends on health risks abating and the easing of restrictions
- Travel restrictions are now the most significant barrier for many Europeans whereas health risks still prevail in parts of Asia
- Worries about testing regimes for COVID-19 when travelling abroad include the cost but also complexity and inconvenience and the need to navigate procedures in a foreign country
- More than half of consumers support the concept of vaccine passports
- Business travel is likely to see a slower return than leisure travel
- Millennials and Gen-X are expected to be the cohorts that will return to travel sooner rather than later
- Those most interested in “responsible travel” show a slight skew towards having an above average income
- An analysis of “favourite destinations” indicates that these tend to be countries “close to home”
A handy “Key Takeaways” page towards the very end of the report covers key highlights