January 27, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 4
The fourth of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during November and early December the study found sentiment to have improved slightly compared with the month before on the back of encouraging vaccine developments.
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January 11, 2021
Expedia Traveller Sentiment Report
A comprehensive 54-page study that primarily presents findings from fieldwork conducted in October 2020 covering 11,000 respondents spread across 11 markets.
Key findings include the onset of ‘pandemic fatigue’ leading to pent-up demand, a strong desire to protect any risk to both individual health and financial loss, with marketing content that reassures on both these fronts beneficial.
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January 11, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 3
The third of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during October and early November the study found sentiment to be deteriorating on the back of rising infection levels and the reintroduction of lockdowns.
Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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January 11, 2021
UNWTO Barometer Dec 2020
A comprehensive 12-page summary of how international tourism has been performing in different markets during 2020, revealing a likely decline of 70%-75% globally by the end of 2020. Slow virus containment, travel restrictions and lacklustre consumer confidence are cited as the major challenges, but optimism of a rebound in the second half of 2021 remains, although pre-pandemic volumes are not expected until 2023 or 2024.
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January 11, 2021
Group NAO Tourism Taxes by Design
A detailed study that came about on the back of an ever-growing number of tourism taxes but coincided with the dramatic decline in tourism flows due to the pandemic.
The research is wide-ranging, looking at examples of different forms of tourism tax, the wide range of rationales used for their introduction, the evidence about their effectiveness and an analysis of how tourism taxes can be introduced in a way that is underpinned by stakeholder support and consumer willingness to pay.
Findings from an extensive survey of DMOs is also included, revealing the significant funding shortfalls that many currently face.
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January 11, 2021
ECM Benchmarking Report 16th Edition
The freely available Executive Summary provides a glimpse into the much more detailed analysis available from the full purchasable report.
While only scratching the surface of the data and analysis available within the full report the Executive Summary highlights that 2019 was a year of growth for European city destinations, that this growth outstripped regional performance and that all major source markets generated increased levels of visitation than in 2018.
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January 11, 2021
Tourism Ireland Covid-19 Research 2020
A short but detailed summary of research conducted by Tourism Ireland in September across eleven European and long-haul source markets. The study found that those who travelled in summer 2020 had largely enjoyed their experience, but that sentiment had worsened compared with earlier in the summer due to higher incidence of coronavirus. The study identifies a strong preference to drive to a destination and that the majority were optimistic about undertaking international travel before the end of 2021.
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January 11, 2021
ETC European Tourism Trends and Prospects Q3 2020
A regular report produced by European Travel Commission that is packed with commentary, tables and charts looking at the performance of Europe during the third quarter of 2020. The analysis features projections for potential recovery paths, the performance of the aviation and accommodation sectors and a look at wider economic issues.
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