Open Destinations The 3 Growing Pains of Heritage Railways: The Case for Online Ticket sales

An opinion piece from long-standing ETOA member and travel technology provider,  Open Destinations. The study looks at three challenging areas of growth for Heritage rail operators aiming to offer a fully digital booking service. It covers

  • Limited ability to anticipate affluence and plan capacity
  • Long queues at ticket desks
  • Lack of customer insight for marketing/communications

The discussion outlines how these areas were tackled to help Heritage rail provide an improved and more reliable customer service.

Read The 3 Growing Pains of Heritage Railways