ETOA Webinar | Tourism in 2030: tough choices ahead

The climate emergency is forcing change, and creates new dilemmas for government. When they look at their economy’s overall carbon footprint, which sectors will have more time to transition, and which must accept stricter controls to keep overall emissions within legally binding commitments? Analysis of costs and benefits will inform some tough choices – from mobility to mining, tourism to tech.

Carbon accounting seems a long way from most day-to-day tourism operations, but it is rapidly becoming a requirement throughout the industry as climate action plans take shape. Its lack will become an increasingly conspicuous competitive disadvantage. Given European inbound tourism’s dependence on carbon-intensive aviation, what would be the impact of more government intervention to limit airport slots?

The Travel Foundation will shortly publish ‘Envisioning tourism in 2023’ with recommendations for change. These include planned reduction in the growth in aviation until its footprint can be managed down sufficiently, recognising that some global destinations are more dependent on tourism and aviation than others. We will be joined by them and other experts in this high-level discussion.


  • Ben Lynam, Head of Communications, The Travel Foundation
  • Petra Stusek, Managing Director, Visit Ljubljana; President, CityDNA
  • Clara van der Pol, Department Coordinator, Statistics, World Tourism Organization (UNWTO)
  • Bernadett Papp, Senior Researcher, European Tourism Futures Institute (EFTI)
  • Sofya Muhrer-Muromets, Sustainability Lead, TourRadar
  • Professor Paul Peeters, Breda University of Applied Sciences

The webinar was moderated by Tim Fairhurst, Secretary General, ETOA


Download here