ETOA Webinar | Resilience in tourism – The role of organised tourism in a global crisis
Global crisis has always been a threat to European inbound tourism. How has the industry responded over time and how does traveller behaviour evolves in challenging periods. We’ll look closely at the current impact on inbound tourism to Europe, assess how various markets are reacting, and analyse shifts in booking trends. What is the perceived impact, and what is the reality?
Within this framework, we’ll consider the role of intermediaries during times of crisis. How can organised tourism mitigate some of the challenges we face? Our panel of experts will share insights and highlight examples of good practice.
Topics discussed:
- Inbound demand in current crisis
- Reflection of tourism and global crisis over the years
- Resilience of group tourism
- Booking patterns and changes
Panellists:
- Marco De Rivo – Executive Director, MIKI Travel Europe
- Vera Lett – Group Marketing & ESG Strategy Director, Tour Partner Group
- Sean Taggart – Founder/Owner, Leisuretime by Toureasy
- Jennifer Tombaugh – CEO, Tauck
The webinar was moderated by Tom Jenkins, CEO, ETOA.