ETOA Webinar | Europe as a World Wide Destination

European Tourism Export Forum

Europe has for decades prided itself in being the “world’s favourite destination” and clients arrive from across the globe to see “Europe”. ETOA’s members sell “Europe” as the defining brand in their marketing. And the long haul tourists who come visit multiple European Countries

This webinar will look at the comparative growth of different markets for Europe, the value that each visitor brings to Europe, the impact that multi-country marketing might have and what obstacles stand in the way.


  • Miguel Sanz Castedo, General Director of Turespaña and Chairman, ETC
  • Eduardo Santander, CEO, ETC
  • Terry Dale, President, USTOA
  • Moderated by Tom Jenkins, CEO, ETOA