ETOA Webinar | Crack the Luxury Tourism Code: 2025 Lessons

Do you have a clear picture of who the highest-spending luxury travellers in Europe were in 2025 — and how to align your business to attract them in 2026?

In today’s competitive luxury travel market, understanding the behaviour and expectations of high-net-worth travellers is essential. This session shared current data and market observations alongside practical strategic considerations for European boutique hotels, luxury tour operators, high-end retailers, and premium tourism service providers.

We also explored whether established source markets such as the U.S. and GCC remain the most profitable focus for European luxury tourism businesses, or if priorities should shift as we look ahead to 2026.

Key Topics:

✅ Who are the top spenders in European luxury tourism in 2025? Overview of traveller profiles contributing most to European luxury tourism revenues in 2025

✅ What are these travellers really spending on? Insights into their spending patterns across experiences, retail, and hospitality

✅ How can you set up your business for long-term success? Considerations for positioning your business for long-term success in a changing market.

Panel Discussion:

Challenges, myths, and best practices for 2026 – featuring expert insights from Rossella Pfundt, China Market Expert, Founder of Success with Tourists from China & Host of Crack the China Code Podcast.