ETOA News, Winter 2023

Tomorrow, we will open the doors to the first of six ETOA B2B workshops in 2023, the Britain and Ireland Marketplace, gathering over 400 international buyers and regional tourism suppliers. ​​​​​​In 2023 we will once again mix our in-person events with online source market workshops, providing unique opportunities for our members to re-connect and find new partners. This includes our new member-only workshop taking place in London 12-13 June, Destinations Exchange Europe.

With over 300 new members joining our community since 2021, there are plenty of opportunities for our members to reach out and create new partnerships. In February we will launch our enhanced member search, upgrading our current member search function to include criteria such as source markets, product specialisation and destinations offered. This is a member-only upgrade.

In this newsletter, you can find updates on recent policy news and insights and read about upcoming events.

If you are​​​​​​ interested in becoming part of our community, please contact us about your membership options or read more here.

ETOA Interim year in review 2022


Tax and Visas

German VAT

A state finance court in Germany has ruled that the EU’s Tour Operators Margin Scheme (TOMS) shall be applicable to any taxable business irrespective of its location. While the previous proposals are still due to take effect January 2024 this decision is a welcome development. Find out more


Travelling from China

Entry for tourism is permitted to all countries within the EU/EFTA/UK except Germany, where entry for tourism is only permitted for EU/EFTA citizens and family members resident in China. While permitted entry, some countries have implemented testing requirements. Find out more



New European border formalities: 
The planned start date of EES affecting non-EU/non-EFTA nationals entering the Schengen Area and Bulgaria and Romania has been delayed from May until end of 2023. New date to be agreed in March 2023. Subsequently, introduction of ETIAS is expected to be delayed until 2024. Find out more


Tourism Tax rates

Our tourist tax country webpages are currently being reviewed. The updated pages detailing current/future rates, reductions and exemptions will be published shortly and only accessible by members with user log-in details. If you are not a member and would like access to this information, please click here. Find out more

ETOA Events

While registrations have closed for BIM 2023, m​​​​​ake sure you book your place now for our upcoming workshops to avoid missing out.

The Nordic Marketplace
21 February, Copenhagen

ETM | North America
​​​​​​21 March,

Destinations Exchange Europe
12-13 June, London

Destinations Exchange Europe, 12-13 June 2023


Our new member-exclusive two-day event, in collaboration with City Destinations Alliance, focusses on the commercial, operational and people-driven development of the tourism industry with a mix of pre-scheduled B2B business meetings and knowledge sessions.

Sleep / Do / Visit / Move exhibitor zones host suppliers from the vital segments of Europe’s tourism industry – a variety of packages align with all budgets and business objectives; from filling up order books and serving existing clients to making a promotional investment for your destination or brand.


How to get access as a non-member

For non-members interested in membership + event packages, see here. Non-members also have the option to join the event by contacting their local tourist board if they are an ETOA member. We offer local, regional and national tourism organisations the option to bring their non-member partners along to the workshop. Read more about this option here.

Read the Press Release

Informal networking options at your door-step

Meet with industry colleagues at our next ETOA Socials

ETOA Social events

Destination partnerships

We have ongoing partnerships with a range of national and local tourism boards to support their travel trade reach through online and in-person events, seminars, gala dinners and solus email promotion to our 375+ buyer members. Note that membership is not an essential part of creating a partnership with us. Some of our partners are:

ETOA DMOs partners

For further information download the Destination Partners booklet

Download your copy HERE

Meet with ETOA

As usual, we started the year by attending FITUR in Madrid. Thank you to all our members who came by our stand to say hello.

ETOA at events 2023

Find out where we will be next or contact us if you would like to speak to someone representing your market.

BIT_Milano ITB_Berlin_logo
Milan, 12-14 February Berlin, 7-9 March
ETOA’s Country representative for Italy, Danja Nebuloni, will be attending BIT Milano. Contact her to meet up. ETOA’s Jay Munro-Michell
will be attending this year’s ITB Berlin. Get in contact to set up a meeting.


Latest Insights & Webinars

Upcoming Webinars:

  • Tourism in 2030: tough choices ahead,  31st January. Register here
  • ETM North America | Youth & Student travel, 1st February. Register here


Insights and reports


Have you had a look at our Insight Hub recently? In addition to a range of webinar recordings, we continue to add relevant insights and reports. In 2022 we added 109 insights.

  • Visit Britain traveller motivations, influences, decisions and sustainability
    A comprehensive report based on research conducted across multiple countries examining traveller motivations, influences, decisions and sustainability. While much of the report is focussed on the potential inbound market for Britain some sections explore wider issues as well as the degree to which potential visitors are considering Europe as a destination.
  • City Destinations Alliance Report – Exploring the emerging role of the Place Making and Marketing Organisation
    A report based on a collaboration between City Destinations Alliance and Toposophy that aims to help destinations understand and address the challenges and opportunities presented by transitioning to an holistic approach to place making and place marketing.
  • UNWTO Barometer January 2023
    The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.



Webinar recordings


Did you miss our recent webinars? Below webinars are available to view in our Insight Hub:

Do you have a good idea for a webinar? Is there a topic we are missing? Are we leaving out an important source market or destination? Contact Sofie Jensen if you would like to discuss.