What ETOA can bring you: New business from quality buyers


  • Tourism is recovering: our membership and events ensure suppliers can benefit from the worldwide demand for Europe
  • Our 2023 events provide unparalleled access to networking opportunities to travel suppliers and buyers of European tourism services, from short to long-haul markets
  • Best value and best results for your marketing and promotional budget: promote your brand to new clients via events and other marketing opportunities exclusive to members.


  • Our events and platform provide access to 370+ buyer members from around the world. 
  • Our buyers represent global markets including Europe, North America, Asia, South America, Australia, Africa.
  • Our appointment system format delivers high-quality contacts for all. Our operators bring clients from Europe and origin markets worldwide, with product from budget to luxury, urban to rural.

ETOA membership

Our membership is built to support the recovery of European suppliers and includes the following:

  • Exclusive member-only average discounts of 40% on all ETOA events*. With continued pressure on budgets, intelligent spend is essential to find the right clients to support you: with pre-qualified meetings with European tourism buyers, we are confident that our B2B events can offer you an exceptional return on investment
  • Access to support and our extensive online resources, including an Insight Hub to help you make the right decisions in a fast-moving market
  • Access to our member database of over 1,100 members including 370+ buyer members
  • Give your product more visibility, become part of a community and expand your client base to support your recovery strategy

* Discount based on early bird primary delegate member price compared with non-member price



Euro €

until end 2023


Pound Sterling £

until end 2023


A £200 / €250 Joining Fee is also payable by all new members to cover initial setup costs and new member announcements.



Euro €

until end 2023


Pound Sterling £

until end 2023


A £200 / €250 Joining Fee is also payable by all new members to cover initial setup costs and new member announcement.

*or small hotels chains with up to 3 properties

**In assessing eligibility for micro-enterprise membership, ETOA may have regard to EU definition or other circumstances specific to the applicant. The final determination is at ETOA’s sole discretion.

*Rates available until  30/11/2022. From the 1st December 2023 new rates will apply. 

Please complete the form on this page or e-mail us at: member@etoa.org to take the next step.

Membership Terms & Conditions

We are convinced our membership and events will support your recovery but don’t just take our word for it, our members are our best advocates:

There are multiple ETOA sponsored events that that connect us to local vendors in all the countries we operate our tours in. It helps to make our tour programs stronger and is nice to know that we are working with other trusted members as well. 

Heather Lawless, Tour Operations Product Manager at Rick Steves’ Europe

Membership Enquiry Form

Once we have received your enquiry form and confirmed that you meet our membership criteria, we will send you a full application form to complete.

In partnership with:

Our latest members