Tomorrow, we will open the doors to the first of six ETOA B2B workshops in 2023, the Britain and Ireland Marketplace, gathering over 400 international buyers and regional tourism suppliers. ​​​​​​In 2023 we will once again mix our in-person events with online source market workshops, providing unique opportunities for our members to re-connect and find new partners. This includes our new member-only workshop taking place in London 12-13 June, Destinations Exchange Europe.

With over 300 new members joining our community since 2021, there are plenty of opportunities for our members to reach out and create new partnerships. In February we will launch our enhanced member search, upgrading our current member search function to include criteria such as source markets, product specialisation and destinations offered. This is a member-only upgrade.

In this newsletter, you can find updates on recent policy news and insights and read about upcoming events.

If you are​​​​​​ interested in becoming part of our community, please contact us about your membership options or read more here.

Destinations Exchange Europe, 12-13 June 2023

Our new member-exclusive two-day event, in collaboration with City Destinations Alliance, focusses on the commercial, operational and people-driven development of the tourism industry with a mix of pre-scheduled B2B business meetings and knowledge sessions.

Sleep / Do / Visit / Move exhibitor zones host suppliers from the vital segments of Europe’s tourism industry – a variety of packages align with all budgets and business objectives; from filling up order books and serving existing clients to making a promotional investment for your destination or brand.

How to get access as a non-member

For non-members interested in membership + event packages, see here. Non-members also have the option to join the event by contacting their local tourist board if they are an ETOA member. We offer local, regional and national tourism organisations the option to bring their non-member partners along to the workshop. Read more about this option here.

Read the Press Release

Informal networking options at your door-step

Meet with industry colleagues at our next ETOA Socials

Milan, 13 February (Sold out – join the waitlist) Dublin, 16 February Belfast, 17 February

We have ongoing partnerships with a range of national and local tourism boards to support their travel trade reach through online and in-person events, seminars, gala dinners and solus email promotion to our 375+ buyer members. Note that membership is not an essential part of creating a partnership with us. Some of our partners are:

As usual, we started the year by attending FITUR in Madrid. Thank you to all our members who came by our stand to say hello.

Find out where we will be next or contact us if you would like to speak to someone representing your market.

Milan, 12-14 February		Berlin, 7-9 March
ETOA’s Country representative for Italy, Danja Nebuloni, will be attending BIT Milano. Contact her to meet up.		ETOA’s Jay Munro-Michell will be attending this year’s ITB Berlin. Get in contact to set up a meeting.

Upcoming Webinars:

• Tourism in 2030: tough choices ahead,  31st January. Register here
• ETM North America | Youth & Student travel, 1st February. Register here

Insights and reports

Have you had a look at our Insight Hub recently? In addition to a range of webinar recordings, we continue to add relevant insights and reports. In 2022 we added 109 insights.

• Visit Britain traveller motivations, influences, decisions and sustainability
  A comprehensive report based on research conducted across multiple countries examining traveller motivations, influences, decisions and sustainability. While much of the report is focussed on the potential inbound market for Britain some sections explore wider issues as well as the degree to which potential visitors are considering Europe as a destination.
• City Destinations Alliance Report – Exploring the emerging role of the Place Making and Marketing Organisation
  A report based on a collaboration between City Destinations Alliance and Toposophy that aims to help destinations understand and address the challenges and opportunities presented by transitioning to an holistic approach to place making and place marketing.
• UNWTO Barometer January 2023
  The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.

Webinar recordings

Did you miss our recent webinars? Below webinars are available to view in our Insight Hub:

• ETOA Webinar | Reflections on North American demand
• ETOA Insight Webinar | Euromonitor Travel Reset: Outlook and Innovation for European Tourism 2023
• ETOA & NTC Webinar | India, the next travel powerhouse

Do you have a good idea for a webinar? Is there a topic we are missing? Are we leaving out an important source market or destination? Contact Sofie Jensen if you would like to discuss.