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May 20, 2024

ETC Trends and Prospects Q1 2024

A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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April 9, 2024

Destinations Exchange Europe 2024

The complete slide deck from Destinations Exchange Europe 2024.
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March 26, 2024

ETOA Webinar | Outbound Indian Market – Trends and Prospects

ETOA has recently launched a campaign focussed on the Indian outbound market, having taken a stand at OTM Mumbai.
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March 19, 2024

ETOA Webinar | Guiding Regulations in Italy

This ETOA member-only webinar is focused on the legal and practical implications of Italy’s new guiding regulations.
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March 15, 2024

WeTravel – Travel Trends Report 2024

WeTravel report provides insights into this year's bookings and payments trends based on data collected from a survey of over 600 travel businesses.
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March 15, 2024

Travel Weekly Insight Report March 2024

A report based on analysis and UK consumer research that looks at the market outlook, what can be gleaned from the latest consumer research, the issue of climate change and sustainability along with a discussion relating to AI and technology.
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March 15, 2024

ETC Trends and Prospects Q4 2023

A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
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March 14, 2024

ETOA Webinar | Chinese demand

The Chinese market is coming back to Europe after some uncertain years. Is Europe ready and competitive? We explore what Chinese travellers are looking for and how European suppliers and destinations can welcome this important source market.
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February 28, 2024

ETOA Industry Day Brussels February 2024

The complete slide deck from our Industry Day in Brussels in February 2024.
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February 13, 2024

Nordic Trend Tracker January 2024

Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024

ETC Long haul travel sentiment barometer 1/2024

An insight into how those in key long-haul source markets for Europe are feeling about travelling long-haul during 2024, revealing that the appetite to visit is broadly similar to last year, but high travel costs continue to be a leading barrier.
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February 13, 2024

UNWTO Barometer January 2024

The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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December 20, 2023

UNWTO Barometer November 2023

The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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November 21, 2023

ETOA Webinar | Asia market update for ETM workshop

Asia market update webinar ahead of ETM Asia & Pacific
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November 13, 2023

ETC Trends and Prospects Q3 2023

A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
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November 13, 2023

ETC Long haul travel sentiment barometer 3/2023

An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling long-haul during the final four months of 2023.
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November 2, 2023

ETOA Industry Briefing November 2023

The complete slide deck from our Industry Briefing in November 2023.
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September 29, 2023

Data Appeal Top Summer Travel Destinations 2023

The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
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September 29, 2023

UNWTO Tourism Highlights 2023

A comprehensive round-up of international tourism in each year between 2020 and 2022 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound of last year.
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September 29, 2023

UNWTO Barometer September 2023

The latest UNWTO analysis paints a broadly positive picture for how 2023 has evolved with an increasing number of destinations seeing international arrivals approaching the levels seen in 2019, with a handful actually exceeding this tally. A note of caution is struck in relation to the economic wellbeing of potential tourists as we head towards 2024.
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September 29, 2023

Expedia Traveller Insights Report Q3 2023

The latest Expedia Trends Report once again paints a largely positive picture that suggests traveller behaviour is swiftly returning to seasonal norms in terms of search lead-times, and with long-haul travel once again back on the agenda for many.
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August 17, 2023

Tootbus Study: Attitudes to Sustainable City Breaks 2023

A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
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August 17, 2023

Expedia – The Path to Purchase: uncovering how travellers plan and book online

A highly valuable piece of research detailing the ways in which travellers are inspired, how they research and how they book. In addition to the report standalone snapshots exist for those wishing to dig deeper into the findings for a specific origin market.
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July 18, 2023

ETC Trends and Prospects Q2 2023

A detailed review of the latest trends and near-term prospects for European tourism that suggests that many destinations across Europe look set for a strong summer performance despite the ongoing cost-of-living headwinds.
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July 5, 2023

ETOA Webinar | Origin market insight: Asia

In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe
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June 22, 2023

ETOA Insights Webinar | ForwardKeys Most Popular Cities Report: Will this be the last super summer?

The latest report from our partners at ForwardKeys on the most popular city destinations for summer 2023.
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May 23, 2023

Student Universe: The State of Student and Youth Travel in 2023

A report based on a survey of students from around the world as well as interviews with travel industry experts. In addition to sharing a plethora of statistics related to the youth and student travel industry the report highlights the three core pillars of travel for this segment; education, vocation, and leisure.
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May 23, 2023

UNWTO Barometer May 2023

The latest UNWTO analysis suggests that last year Europe welcomed 595 million international tourist arrivals, compared with 744 million in 2019, and that in the first quarter of this year volumes have reached 90% of their pre-pandemic level.
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May 23, 2023

Expedia Traveller Insights Report Q2 2023

The latest Expedia Trends Report continues to focus on the positive signs for the upcoming summer period, highlighting data indicating that overall search volumes in the first three months of this year were 10% up on the same period of 2022.
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May 23, 2023

ETC Trends and Prospects Q1 2023

A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe recovered to 82% of its 2019 scale by the end of last year. The report includes analysis of individual destination performance alongside forecasts for both inbound and outbound tourism over the next few years by world region.
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April 20, 2023

Rediscovering Europe: The Return of Chinese Tourists March 2023

A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
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April 20, 2023

WTTC World in Motion January 2023

The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
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March 28, 2023

ETOA Webinar | Trends and stats: The state of play for European tourism

In this webinar we will take a wide-ranging, data-driven look at current trends in search and booking patterns, top destinations and the situation in Europe’s key long-haul origin markets.
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March 22, 2023

WeTravel – Travel Trends Report 2023

WeTravel report provides insights into this year's bookings and payments trends based on the data collected from a survey of 150 tour operators combined with the data from their 3,000+ clients.
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March 15, 2023

Tourism Economics: Europe’s Long Haul Travel Recovery

A summary of prospects for the recovery of long-haul tourism to Europe over the next few years, highlighting that despite eased travel restrictions volumes from China are not expected to regain pre-pandemic levels in the short-term, whereas visits from the USA to many destinations in Europe could match those of 2019 during the current year.
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March 15, 2023

ETC Trends and Prospects Q4 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that despite an array of challenges, consumers remain keen on travelling, but that the economic situation requires their plans to be adjusted in order that holidays and short-breaks can be deemed affordable.
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March 15, 2023

Expedia Traveller Insights Report Q1 2023

The latest Expedia Trends Report paints a broadly upbeat picture with year-on-year growth in travel searches towards the end of 2022, most especially in Asia following the lifting of Covid-19 restrictions in China.
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March 15, 2023

ETC Long haul travel sentiment barometer 1/2023

An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling to faraway places in the upcoming year, and broadly the sentiment is upbeat with over half of those questioned in all markets except Japan open to the idea of long-haul travel.
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February 14, 2023

ETOA & NTC Webinar | The imminent return of the Chinese Market

India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
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February 1, 2023

ETM North America Webinar | Youth & Student travel

The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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January 30, 2023

USTOA Insights: USA as an origin market Jan 23

Key findings from a recent survey of American international travellers, with a series of charts and headline statistics ranging from intended trip intensity in 2023 through to the extent to which travel provider’s sustainability credentials matter to potential customers.
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January 25, 2023

ETOA & NTC Webinar | India, the next travel powerhouse

India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
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January 19, 2023

UNWTO Barometer January 2023

The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.
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January 13, 2023

ETOA Webinar | Reflections on North American demand

In this webinar, we reflected on how matters have evolved since the COVID restrictions were lifted six months ago and looked at any patterns emerging in terms of demand, what 2023 is looking like and what plans are being laid for 2024.
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December 12, 2022

Expedia Traveller Insights Report Q4 2022

The latest Expedia Trends Report suggests that the volume of traveller searches has plateaued in the most recent quarter after a protracted spell of growth, with a combination of economic woes and worries about geopolitical issues more likely to account for this than a dampening in consumers’ will to travel.
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December 12, 2022

ETC Trends and Prospects Q3 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that the summer has seen strong demand, especially in Southern and Mediterranean destinations, but that concerns persist about the rebound's longevity due to the impact of inflation and resultant lacklustre consumer confidence.
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December 12, 2022

UNWTO Barometer November 2022

Cautious optimism is the phrase summing up the latest analysis by UNWTO, while there are growing headwinds it is expected that international tourism will reach 65% of its 2019 volume by year end, with Europe one of the strongest performing world regions.
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December 6, 2022

Wales International Travel Trade webinar | Prospects for inbound tourism into Wales

Webinar on Prospects for inbound tourism into Wales including a presentation on the prospects for Wales in 2023 and beyond, using the latest data drawn from both government and private sources; an account of what will be happening and why people will be visiting in the future and a discussion of what the requirements are for visitors from the main origin markets for Wales.
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November 30, 2022

ETOA Webinar | Britain and Ireland: Trends and Prospects

How has tourism to Britain and Ireland fared in 2022 and what does next year look like? In this webinar we will set the scene with a data-driven look at the picture for the UK and Ireland in 2022 in terms of performance and trends.
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November 29, 2022

ETOA & NTC Webinar | United Kingdom: market expectations for 2023

In this webinar, we explore how the UK outbound market is shaping up for 2023. How resilient is the market? Are UK travellers prioritising travel over other discretionary spend?
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