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July 11, 2024

Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism

Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
July 11, 2024

Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For

A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
December 20, 2023

Mabrian Trending Destinations for 2024

Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
November 27, 2023

ETOA Insight Webinar | Mabrian’s Big Data unveils the new travel motivations and the trending destinations for 2024

Our partners at travel intelligence provider Mabrian have published a variety of studies analysing motivations for travel.
September 29, 2023

Mabrian Evolving traveller behaviour: the rise of experiential travelling

Mabrian study using social listening to analyse traveller motivation for experiential activities.
July 10, 2023

ETOA Webinar | Show Me The Money: Visitor Spend in Europe

We have plentiful information on visitor numbers to Europe, but how much are they spending?
June 7, 2023

Mabrian Study: Rethinking the sustainability of long-haul travel

A study from our data partners at Mabrian that analyses the impact of long haul travel on the environment and questions how long-haul travel can be a viable and sustainable option.
May 9, 2023

Mabrian blog summaries

A range of blog entries containing data from our partners at Mabrian.