WTTC Trending in Travel Jan 22

A 14-page study which discusses the fact that during the pandemic consumer travel behaviours have had to change, and that as ever-evolving trends will ensure that not all pre-pandemic behaviours will be re-established in the coming years. 

Among the topics covered is the fact that travellers have become more concerned about the cost implications of having to change their travel plans which in turn means increased flexibility is required on the part of operators. 

The study notes that consumers are wary about booking too far in advance due to ever-changing travel restrictions and that domestic travel has taken on a new level of importance.  This has also resulted in less crowded and less well-known destinations being explored.  The report cites numerous examples, including how Singapore has been working to boost domestic tourism. 

It is suggested that tourists are interested in longer-stay trips, and that over time the trend towards short lead-times for bookings will diminish.   

In an interesting discussion about travellers and their attitude towards behaving in a sustainable fashion it is observed that “while consumers have strong intentions to live and travel more sustainably, consumer behaviour in the past has not always aligned with these values”. 

The continued importance of virus prevention through health and hygiene measures is highlighted, with those in Asia Pacific particularly concerned about these issues. 

The study notes that younger travellers appear to be the keenest to start travelling again, and that these segments are predominantly booking travel through their smartphones.    

In the final section of the report discusses luxury travel which is forecast to grow in the next few years.