ETOA & NTC Webinar | Tourism providers and buyers – getting to grips with TikTok

TikTok is a global phenomenon, familiar to all and yet fully understood by far-fewer. With 1bn monthly active users, TikTok’s global user-base has increased by over 1000% since 2018 and is now an important channel in holiday making decisions. Should TikTok be part of your social-media and advertising strategy? We will be showcasing real work done on TikTok in the travel industry in the webinar.

Is it time to get to grips with TikTok?


  • Sophia Pashchenko, Shook Digital

  • Bhanu Sharma, Global Business Solutions, TikTok

This webinar was moderated by Andrew Fairburn and Paul Wagner, Directors at the Nordic Tourism Collective.