ETOA, along with its partners in the Tourism Manifesto alliance, have released a road map for re-opening travel and tourism in Europe: press release here. For further information, see updated Visas and Borders page. For the EU, the political paradox remains that external border opening must remain subordinate to restoring internal freedom of movement, but pre-conditions for safe travel on visitors arriving by plane are much easier to impose and monitor.
Further to previous Manifesto calls to incorporate tourism in national plans for imminent EU funding, we ran a webinar (in Spanish) to explore how sustainable recovery plans can be developed. 92% of participants did not consider they have had an opportunity to feed into these plans. This follows a webinar in Italian about prospects in Italy, and a recent discussion of perspectives from North America. For more information and recordings click here.
This week, ETOA and other industry stakeholders participated in a cross-cutting OECD meeting involving in-house experts from trade, travel, health and home affairs to work on a blueprint for international mobility. While international variations in health systems are so extreme, achieving global endorsement of an agreement focused on using testing and vaccination to facilitating travel as opposed to manage the pandemic is problematic.
That does not stop industry and government working on protocols that would work: the health and data management technology is available; carriers can implement controls that manage down risk presented by inbound travellers. The major deterrent remains quarantine. The OECD blueprint, which is still at draft stage, would provide the basis for a staged lifting of restrictions between willing partners which, over time, could be adopted globally.
ETOA’s immediate priority is to support the tourism sector through to recovery but more strategic questions are increasingly urgent, from climate action to investment in the digital transition.
Tourism should be one of Europe’s most effective engines to build a sustainable recovery, and the chances of long-term success depend on properly funded destination strategy. Whether it’s ‘regenerative’, ‘future-proofed’, ‘co-created’ or just cheerfully busy once more, what might good look like for tourism in 2030? What will we measure to know we’ve got there?
On 23rd March, we’ll partner with Athens Development and Destination Management Agency and industry experts in a webinar on good practice and the conditions for success. For more information including list of speakers and registration details, click here.
The ‘Tourism Declares‘ community, which ETOA joined in December, continues to grow. It is developing its capacity to provide a good practice sharing hubs. For more on ETOA’s climate policy, including an interview with TerraVerde Solutions, click here.