Buyer membership of ETOA is only available to companies buying and packaging tourism services to one or more countries in Europe as the destination and selling them either directly or indirectly to the public. We welcome suitable operators and intermediaries of all kinds including tour operators, wholesalers, DMCs, OTAs and more. The only other criteria for membership is that our buyer members are organisations that our suppliers would want to do business with. Our diversity of membership and direct membership voice are our greatest strengths.

Please follow this LINK to view the full list of benefits for buyer members.

If you are already a supplier member, you can add a ‘sister’ buyer membership at any time. This will be invoiced to you at £ 290 or EUR 300 for 2022 membership. The primary supplier invoice will still need to be paid if you want to maintain your supplier membership.

Certainly. We have always welcomed buyers of European tourism products and services from across the world, including those nearest to home.

We have a range of both online and in-person events and workshops. For our online events we are using our own Celestina video meeting platform. We have invested heavily in this technology which allows us to organise workshops that our members can join from anywhere in the world.

We welcome member organisations of all sizes and are proud to have a large number of relatively small buyer members, who our suppliers love to work with as they tend to be specialists. As long as you share our vision for better tourism in Europe and you are the kind of business that our suppliers would like to talk to, then we’d love to welcome you.

Of course. The strength of our buyer membership base is its diversity. So, if you are selling any type of European tourism product directly to the public or via agents/tour operators, we’d love to have you join.

Great. We’re looking forward to showing you what you’ve been missing! Please follow this link to complete your initial enquiry form. Once we have undertaken a quick check to make sure you are eligible to join, we’ll send you a short application form and then you’ll be done!

More information

Details of buyer membership benefits, click here

Contact a team member, please email



Our latest members