ETOA Newsletter, November 2021

This Newsletter includes updates on:

  • Tourism and Tax
  • Climate Action: The Glasgow Declaration
  • Travel Restrictions
  • Brexit and the travel industry
  • ETOA Insight Hub
  • ETOA Featured Members
  • Partners and events

Tourism and Tax

Germany and VAT


At time of writing, Germany still intends to change the tax treatment of non-EU agents and operators who buy German product and sell to consumers, effective 1st January. If the change applies to all product delivered from that date, irrespective of when it was sold, this may mean operators have to cancel or operate at a loss. In principle, they must register for VAT and pay German sales tax on the final retail price charged for all services delivered in Germany. They would be able to reclaim VAT on any individual services they bought directly, but not the VAT charged on packaged German product they bought from an EU intermediary. This risks double taxation.

No formal assessment of the impact on tax revenues has been made available. Modelling by industry suggests that, even if only a few percent of inbound business were deterred, the potential loss to Germany could be well over €100million before costing the administrative complexity of collecting tax overseas. For further information, please contact

Operators and agents in non-EU markets who wish to sell German product may wish to contact their local Germany Embassy or Consulate to request further information as to how this scheme will operate. Equally, they may prefer to wait and see. It is not obvious how Germany would be able to collect tax from markets worldwide, nor that domestic tax authorities would support such efforts especially if their own taxpayers may be subject to double taxation, as above.


Climate Action: The Glasgow Declaration


Next week, the Glasgow Declaration will be launched at COP26. This is a consensus-building initiative which sets out the key elements of climate action planning: measure; decarbonise; regenerate; collaborate; finance. It calls for public commitment and action in tourism to cut emissions at least in half over the next decade and reach Net Zero emissions as soon as possible before 2050. ETOA is a launch partner and supporting signatory. For a recording of an introductory session, click here. To become a signatory, please click here.

At this Friday’s Global European Marketplace in London, ETOA climate action partners including Terraverde, Tourism Declares a Climate Emergency and Travelife for Tour Operators will be networking with members to discuss how declaration can turn into delivery: reducing emissions, mitigating remaining footprint and reporting progress.

For more on this topic, see our climate page.

Travel Restrictions

The travel restrictions database on our COVID-19 resources page is reviewed regularly: recent updates include Belgium, Denmark, Italy, Latvia, Netherlands, Switzerland, UK.

More countries’ Covid certificates are compatible with the EU’s DCC, including the United Kingdom and Armenia which is rapidly becoming the international standard, and there is wider acceptance of lateral flow tests. ETOA and its partners continue to call for more rational travel restrictions to make international travel easier. For recent statement, click here.

City Access

Amsterdam’s bridges and kades are crumbling: a programme of restoration that could last 10-15 years is underway. Coach access arrangements remain a hot topic. While previous political ambition in the touring car plan 2020-2025 to exclude coach traffic within the A10 has been abandoned, exclusion of almost all coach traffic for vehicles weighing over 7.5t within the S.100 is likely from the start of 2023. This will affect product design, hotel choice and access to activities and attractions within the affected zone. Following consultation on further pedestrianisation, Paris also intends to limit further the types of vehicles that can access certain areas. We will publish further information in our policy update in November.

Brexit and the travel industry

For guidance please see our Brexit Post-Transition page and the member-only guiding regulation page.

Since 1st October 2021, EU national ID cards are not accepted for most travellers entering the UK. This includes travellers arriving directly into Northern Ireland but not arriving by land from Ireland (if travelling on to Great Britain a passport is required valid for duration of stay). EU nationals resident in the UK who have applied for the EU Settlement Scheme can continue to use an ID card (full exemption list).

Since 28th September 2021, UK registered vehicles require a UK sticker to be displayed instead of GB when driving in the EU except in Ireland. Further information here.

Multilingual pages

ETOA’s website now has landing pages to provide a short introduction to our activities for readers in French, German, Italian and Spanish.

German page

Find out more

Spanish page

Find out more

French page

Find out more

Italian page

Find out more

Check our latest statistics, opinion, and research pieces below and on the Insight Hub:

ETC Domestic and Intra-European Travel Sentiment Wave 8
The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.

ETC Handbook on Encouraging Sustainable Tourism Practices
A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption.  The centrepiece of the report consists of twenty case studies on sustainable tourism.

ETC Long Haul Barometer Oct 21
The latest update to attitudes to travel from long haul origin markets.

IATA Air traveller response to COVID-19 Wave 7
The latest wave of IATA survey detailing air travellers’ sentiment around Covid responses globally.

Amadeus Rebuild Travel survey 2021
Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.

UNWTO Barometer Oct21
The latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts.

VisitBritain Inbound COVID-19 Sentiment Tracker – Wave 3
A survey of 7,500 potential travellers to the UK conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on intentions, the planning process and travel preferences.

WTTC Government Policies Supporting Recovery
A round-up of various policies adopted by governments around the globe to try and support the travel and tourism sector, whether in the form of fiscal measures, liquidity support, protecting workers or facilitating travel.

ETOA is proud to be home to over 1,200 members who trust us to help them do better tourism business in Europe. New ETOA members listed here include buyers from across Europe as well as the USA and Australia along with a wide range of leading European suppliers. We are excited to be welcoming a number of important new buyers from Mexico, Brazil and the Philippines amongst many others. These new tour operator and wholesaler members are all keen to do more business with our supplier members whilst also supporting our events, policy and research activities.

Full details of all our new members are available by clicking on the image below.

ETOA targeting new buyers and new markets

ETOA’s buyer membership is the heart of the organisation: before the end of November over 390 buyers will participate in the Global European Marketplace and Relaunch’22 (see below).​​​​
As part of our plan to support tourism’s relaunch, we recently signed an agreement with FEMATUR (Federación Mexicana de Asociaciones Turísticas) adding to our growing list of Latin American buyers and opening up opportunities for our supplier members hoping to target new long-haul markets.


Fast track to recovery: find new partners through ETOA Membership

Our network of active and ambitious members is growing every month and we’d love you to join them. We have now introduced a new low rate for small businesses.

From multinationals to micro enterprises, they all use ETOA membership to do more and better business with each other. Our policy and insight materials help them make better decisions and stay informed. If you are interested to find out more about how cost effective ETOA membership can be, please click on the button below or contact the team at

Member information


Why is it so important for you to use your member portal? Because in just a few clicks, you can:
•    Update your company profile
•    Make changes to your information
•    Manage your invoices and payments

Login Here, check our portal help page or contact if you are having difficulties to log in.

New events on the calendar -ETOA Member Drop-Ins


For our members, we have recently introduced online ‘Drop Ins’, a chance to:
– Meet some of the ETOA team
– Meet other ETOA members
– Discuss live issues that are impacting on your business
– Hear the latest updates on ETOA’s activities
– Get tips and tricks to get the most from your ETOA membership
– Ask questions

​​​​​Read more and register here


Last few places available for Relaunch’22

There are only a few places still available for our online B2B workshop, Relaunch’22 on 30th November. Over 240 buyers from markets as diverse as Brazil, North America, Australia and Europe and 250 suppliers representing 28 European countries registered to attend and do business. For the latest list of attendees confirmed for Relaunch ’22 please follow this link.

Meet us at WTM – Stand: TP448 | 1-3 November 2021

Do you want to discuss membership options, learn more about our events and how we can support your company? Come and meet us on our stand TP448 at World Travel Market in London, we’ll be on hand to answer your questions.

Webinar| The Airlines – ‘taking off’

To view a recording of our recent webinar on the airline industry trends and statistics, please click here. Thanks to our partners Nordic Tourism Collective and our guests Scandinavia Airlines, Eurowings, Finnair and Sojern for sharing their insights.


2022 ETOA Event Packages – Save 40%!

Nordic Marketplace + City Fair + GEM Event package 2022
–Saving 40% on non-member prices

Nordic Marketplace + GEM Event package 2022
–Saving 33% compared to non-member rates

Nordics + CF Event package 2022
–Saving 38% on non-member prices

VIVA + City Fair + GEM Event package 2022
–Saving 41% on non-member prices

To help you plan and manage your 2022 marketing, sales and promotion budgets, ETOA can now offer you event packages for our B2B workshops next year. Event packages have been curated to align with regions and destinations and are now available for purchase in either Euros or Sterling (members need to be logged in to view and purchase).

ETOA members can save an average of 40% on events with a package, compared to individual pricing for non-members.

Check out your options:
GBP Store
Euro Store

Save the dates for next year’s events:

Britain & Ireland Marketplace 2022
28th January, Intercontinental London, the O2
1st February, Online​​​​​

​​​​​​VIVA Mediterranean Marketplace 2022
8th February, Online

The Nordic Marketplace 2022 
22-23 February, Online

City Fair 2022
9th June, Online

The Global European Marketplace 2022 
28th October, InterContinental O2