New Central Europe B2B Marketplace launched
ETOA, New Deal Europe and the alliance Discover Central Europe have announced the launch of Central Europe Marketplace 2027, a new pan-regional B2B workshop connecting international travel buyers with tourism suppliers from Czechia, Hungary, Poland and Slovakia.
Taking place in Prague on 2 March 2027, the event is developed by ETOA and New Deal Europe in partnership with Discover Central Europe and will feature a full day of pre-scheduled meetings designed to generate new business across the region. The programme also includes a welcome reception and familiarisation trips for international buyers to learn about the region.
Central Europe Marketplace has been created to give the region a dedicated commercial platform at a time of growing demand for distinctive, multi-country European itineraries. By bringing four neighbouring destinations together in one focused event, the marketplace will help buyers discover new product, build supplier relationships and expand their Central Europe programmes efficiently.
“Tourism flourishes when businesses can build trusted relationships. Central Europe offers an extraordinary combination of heritage, culture and contemporary experiences, and demand for the region continues to grow. Our role is to make it easier for buyers and suppliers to meet, understand each other's needs and create products that travellers will value. Central Europe Marketplace is designed to do exactly that, and we're delighted to be launching it with New Deal Europe and our destination partners to make it a success.”
“New Deal Europe has long been the voice of South East Europe in global tourism, particularly across the English-speaking markets. We are excited to bring our knowledge and expertise to the Central European countries as well. This new B2B marketplace, which we are launching together with ETOA and the V4 countries, will help create a much-needed shift in interest towards Central and Eastern Europe. I am confident it will become an important platform for the region and a great success.”
The inaugural edition will spotlight the breadth of tourism experiences available across Czechia, Hungary, Poland and Slovakia, from historic cities and cultural routes to nature, gastronomy and year-round touring opportunities.
“Hosting the inaugural Central Europe Marketplace in Prague underlines Czechia’s role as a natural hub in the heart of Central Europe. It is a great opportunity to showcase the region to international partners and introduce them to destinations and experiences they can in turn recommend to their clients. I believe this new event will create new business opportunities for destinations, hotels and tourism partners throughout the Central European region, while helping to attract more international visitors to this part of Europe.”
“Central Europe has so much to offer, even more when looked at beyond individual borders, and Hungary is proud to be part of this growing cooperation. We are delighted that our partnership is moving to a new level, opening up new opportunities to connect international travel buyers with the experiences and businesses of our region. We are excited about the joint programmes ahead and look forward to welcoming more visitors to the region and inspiring them to discover all that Central Europe has to offer.”
“Poland. More than you expected” - the slogan we use to promote our country - can, on this occasion, take on a broader meaning for the entire region. Central Europe is also much more than you can expect, and the upcoming event will be a great opportunity to demonstrate this. I’m convinced that by joining forces, we can reach a significantly larger number of travellers from around the world with our message and offer, including the partners of the European Tourism Association, who are extremely important to our industry. What is particularly important is that we will be meeting with group tour organisers, a segment that provides a solid foundation for the stable development of tourism. I believe that in Prague, we will inspire them to discover and explore our part of Europe.”
“We consider the Central Europe Marketplace event to be an important step towards strengthening Central Europe’s position on the global tourism map. International cooperation is currently one of the most effective tools for developing inbound tourism. By presenting our countries together, we can appeal to long-haul markets with a more attractive and comprehensive offer that will benefit all partners across the region.”
Registration is open for international buyers, Central European suppliers, and tourism consultancies and service providers wishing to connect with the market. For more information and to register, visit:
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Notes to editors
Central Europe Marketplace 2027 takes place in Prague on 2 March 2027. It is organised by ETOA and New Deal Europe, developed in partnership with Discover Central Europe, and connects international buyers with suppliers from Czechia, Hungary, Poland and Slovakia through pre-scheduled B2B meetings. (www.etoa.org/cem – contact events@etoa.org)
European tourism association (ETOA) is the trade association for tour operators and suppliers in European destinations, representing businesses from global brands to local independent operators, including tour and online operators, intermediaries, wholesalers, tourist boards, hotels, attractions, technology companies and tourism service providers. (contact marketing@etoa.org)
New Deal Europe is a travel trade platform and consultancy specialising in Central and Southeast Europe, connecting destinations and tourism suppliers from the region with tour operators and travel professionals in key international markets. Through B2B events, sales missions, representation, consultancy and industry partnerships, New Deal Europe supports destinations and tourism businesses in developing their international presence and trade relationships. New Deal Europe is also ETOA’s official regional representative for Central and Southeast Europe, including the V4 countries of Czechia, Hungary, Poland and Slovakia.
The Czech Tourist Authority – CzechTourism is the national tourism organisation responsible for promoting Czechia as an attractive travel destination at home and abroad. Through marketing, international cooperation, research and partnerships with regions and the tourism industry, it supports the sustainable development and competitiveness of tourism in Czechia.
Visit Hungary is Hungary’s national tourism organisation, responsible for promoting the country as an attractive and sustainable travel destination. Working with tourism partners at home and internationally, it builds awareness of Hungary’s diverse destinations and experiences and supports the long-term development of the country’s tourism sector.
The Polish Tourism Organisation (PTO) is Poland’s national tourism organisation, promoting Poland as an attractive travel destination in domestic and international markets. It works closely with regional and local tourism organisations and industry partners to strengthen Poland’s tourism offer, increase international awareness and support the development of tourism across the country.
SLOVAKIA TRAVEL is Slovakia’s national tourism organisation, responsible for promoting the country as an attractive travel destination at home and abroad. Through marketing, international promotion and cooperation with regional tourism organisations and industry partners, it supports inbound tourism and the development of Slovakia’s tourism offer.