European Tourism Association

The trade association for better tourism in Europe

ETOA is a memberdriven community of over 1,100 organisations, from global brands to independent small businessesDMOs, industry partners and technical specialistsSupported by our supplier members and partners, we work on behalf of tour operators, wholesalers, destination management companies and agents to enable sustainable business environment in which European tourism can thrive and grow 

We design and deliver online and face-to-face events for members and partners, driven by our own appointment matching system. We lobby on behalf of our members and participate in public-private projects at EU, national and local levels, capitalising on our wide network among origin and destination markets. 

The impact of COVID-19 on our industry is severe. To support recovery we engage with and challenge governmentprovoke intelligent debateand provide our members with access to insight, resources and market-leading networking opportunities. 

We and our partner, the Nordic Tourism Collective, welcome any organisation active in European tourism to join us 

Click here to find oumore about how we can help you. 


in Review 2021

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Informing and Engaging

Organising specialist seminars and webinars, conducting research and giving our members a voice. ETOA delivers a wide range of policy and regulatory work ensuring the value of tourism is recognised and its members are heard, enabling them to do better business in Europe. 

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With a network of over 1100 companies doing business to and within Europe, ETOA connects the global travel trade by delivering a calendar of high profile online and face-to-face B2B events focused on supporting the recovery of European tourism. 

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Important note for consumers

Members of the public are welcome to browse the open areas of The contents of the website have been drawn from a number of sources and so its accuracy is not guaranteed.

Please be aware that ETOA is an Association whose primary purpose is to campaign for a better regulatory environment. It also provides an information and contact network between its members. ETOA is not a bonding Association. In no way does membership of the Association imply that a member is solvent, or that the services they supply are of a particular standard. Consumers seeking these reassurances should look elsewhere.