May 7, 2025
WTTC Report: Social Impact of Global Tourism
A WTTC report that presents a range of data conveying the extent to which the travel and tourism sector provides a pathway into employment for younger workers around the world, the importance of women to the sector, and the growth of travel and tourism in supporting high wage employment.
More
December 16, 2024
TerraVerde on Overcoming Anti-tourism Resentment
Article from ETOA Climate Action Partner, TerraVerde on the causes of anti-tourism resentment and potential sustainable solutions to overcome it.
More
June 13, 2024
TerraVerde on Green Claims Code and Greenwashing
Article from ETOA Climate Action Partner, TerraVerde on green claims and greenwashing.
More
June 13, 2024
TerraVerde on Risks and Solutions for Climate Change in Tourism
Article from ETOA Climate Action Partner, TerraVerde on the impacts of climate change, and the strategies travel providers can employ to mitigate risks.
More
April 19, 2024
ETC – Climate Change and Tourism in Europe
A valuable analysis that covers the role of climate change in travel, what travellers are saying about the subject, the extent to which sustainability gets a mention in traveller reviews and the potential future for travel amidst ongoing climate change.
More
December 20, 2023
IRU Intelligence Briefing: IRU Green Compact
Almost all tourism journeys feature the use of a road vehicle at some point, whether that’s a hire car, taxi, or travel by coach – this study examines ways in which Europe can fulfil its ambition of making road traffic (including commercial vehicles) carbon neutral by 2050.
More
November 13, 2023
Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook
A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
More
August 17, 2023
Envisioning Tourism in 2030 and Beyond: The changing shape of tourism in a decarbonising world
The study describes a scenario under which the tourism sector could achieve decarbonisation, highlighting that this will entail a dramatic change in travel behaviours if overall trip volume growth is to continue at its historic rate, with shifts in the distance people travel and the modes of transport that they use.
More
August 17, 2023
Tootbus Study: Attitudes to Sustainable City Breaks 2023
A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
More
May 23, 2023
WTTC Sustainable Aviation Fuel: Opportunities and Implications for Tourism Destinations
A report which at its heart is making the case for the public and private sectors to focus on developing Sustainable Aviation Fuels that will allow the sector to decarbonise without the need for governments to introduce policies aimed at curbing the extent to which individuals can choose to fly.
More
May 23, 2022
WTTC: Destination 2030
A substantial report that brings together a host of indicators across multiple pillars to examine the readiness of 63 destinations around the world for sustainable travel and tourism growth between now and 2030, including the showcasing of examples of policies and strategies being implemented in different cities to underpin success.
More
April 26, 2022
Expedia sustainable travel study
A report detailing findings from a survey of 11,000 consumers from around the world investigating attitudes towards sustainable travel, what motivates consumers to make sustainable choices and their (stated) willingness to pay more to make their travel decisions more sustainable.
More
November 22, 2021
WTTC: A Net Zero Roadmap for Travel and Tourism
A 59-page report which serves to describe a potential new target framework for the travel and tourism sector in its journey towards becoming ‘net zero’. The report describes the current status quo with regards to the transition to net zero before setting out a target-based way forward and a call to action addressed towards key stakeholders from accommodation, tour operators, aviation, cruise and online travel agencies.
More
October 19, 2021
ETC Handbook: Encouraging Sustainable Tourism Practices
A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
More
March 17, 2021
ETC Sustainable Tourism Toolkit
A comprehensive document aimed at European NTOs to help guide their creation and implementation of sustainable tourism strategies.
While much of the 53-page handbook is dedicated to a series of modules that guide practitioners in their work it also contains helpful sections that introduce the importance of sustainability within the tourism sector, the benefits of developing a national approach and a recognition of the many challenges that can hamper progress.
More
January 11, 2021
Group NAO Tourism Taxes by Design
A detailed study that came about on the back of an ever-growing number of tourism taxes but coincided with the dramatic decline in tourism flows due to the pandemic.
The research is wide-ranging, looking at examples of different forms of tourism tax, the wide range of rationales used for their introduction, the evidence about their effectiveness and an analysis of how tourism taxes can be introduced in a way that is underpinned by stakeholder support and consumer willingness to pay.
Findings from an extensive survey of DMOs is also included, revealing the significant funding shortfalls that many currently face.
More