Data & Research

Data and research partners play a vital role in helping travel businesses make smarter decisions in an increasingly competitive and fast-changing market. By turning complex information into actionable insights, they enable businesses to better understand travellers, identify emerging trends and plan with greater confidence.

Some providers specialise in market intelligence, offering detailed analysis of consumer behaviour, tourism demand and industry performance to support strategic planning. Others focus on destination, location and sentiment data, helping businesses understand visitor movements, preferences and experiences. There are also research organisations that provide benchmarking, forecasts and industry reports, alongside events and communities where travel professionals can share knowledge and learn from peers.

By working with data and research partners, you can make more informed decisions, create more targeted products and marketing campaigns, and better anticipate changing market conditions. Connect with these members to discover how data-driven insights can help grow your business.

Arival

 

The leading resource for in-destination experiences, providing global research, events, insights and a vibrant community for creators and sellers of tours, activities and attractions. It helps industry professionals share knowledge, build connections and grow the best part of travel.

Data Appeal

 

An AI-powered intelligence platform that combines location, sentiment and market data to help destinations better understand their territories. By delivering actionable insights, we enable smarter strategy, more targeted marketing, enhanced visitor experiences and more sustainable destination management worldwide.

Euromonitor

 

A global market research and data analytics company that provides insights into consumer behaviour, industries and economies. Its evidence-based intelligence helps businesses and destinations identify trends, benchmark performance, anticipate market shifts and make informed strategic decisions in a rapidly changing global environment.