ITB China

Shanghai World Expo Exhibition & Convention Center | 26, 27 & 28 May 2026

ITB China is ITB’s three-day B2B travel exhibition exclusively focused on the Chinese Travel Market, offering a platform where global travel suppliers can engage with the leading source market for international tourism and travel. The exhibition will be held at Shanghai World Expo and Exhibition & Convention Center from 26th to 28th May 2026.

China European Marketplace (CEM) attendees are all invited to attend the show as visitors. We are also able, in partnership with the European Travel Commission, to offer spaces on the ETC “Europe” stand at ITB China itself.

Why ITB China?

  • The European Travel Commission  takes care of logistics and admin, so you can focus entirely on meetings and networking.
  • Boost your visibility with brand placement on ETC stand and be seen by 20,000+ trade visitors, including 1,400+ buyers
  • Fully equipped exhibiting space with all essentials provided.

Co-exhibition options

The Platinum package, starting from €4,549 for members and €5,199 for non-members, includes the option to co-exhibit with ETC at ITB China. You can choose from participating only in ETOA’s Roadshow CEM workshop in Shanghai to joining our full Roadshow across Guangzhou, Beijing, and Shanghai, followed by exhibiting at ITB China. To explore the best option for your needs, please contact Lucie Hanchard, ETOA Event Sales Manager.

Option 1: SMEs

  • 4.5 m² meeting space with one table and two chairs
  • One set of pre-arranged appointments with selected hosted buyers (coordinated by the event organisers)
  • One listing in the ITB China Show Catalogue (print and online)
  • One exhibitor badge
  • Access to all common areas

Option 2: National Tourism Organisations

  • 9 m² meeting space with a branded desk in a prime, high-visibility location
  • Production costs for the exhibitor and desk signage included
  • One set of pre-arranged appointments with selected hosted buyers (coordinated by the event organisers)
  • Dedicated listing in the ITB China Show Catalogue (print and online)
  • Two exhibitor badges
  • Access to all common areas

Secure your stand

Availability is limited, so be sure to book your desk as soon as possible.

Organised by ETOA in partnership with ETC and ITB China : 

 

European Travel Commission ETOA & UKInbound partnership