Branding and
promotional opportunitiesGet noticed, build prestige and give your brand maximum visibility in the travel trade industry
ETOA B2B events offer unparalleled networking and contracting opportunities for tourism professionals organising and selling European product in markets around the world. Our workshop events are offered online and face-to-face, driven by our powerful appointment matching system, helping buyers and sellers meet the right people.
ETOA also delivers an extensive range of webinars from informal drop-ins and fact-finding sessions, to expert panels discussing destination recovery and origin market insights. You can find upcoming webinars in below menu or view previous webinar recordings here.
Stay informed about the latest updates on our events
Upcoming B2B Event dates
| Event | Dates, Location | Format |
| Global European Marketplace 2026 | 2 November 2026, London | In-Person |
| Britain & Ireland Marketplace 2027 | 22 January 2027, London | In-Person |
| Showcase: Outbound India 2027 | 30 Jan to 3 Feb, Mumbai | In-Person |
| The Nordic Marketplace 2027 | 15-16 February 2027, Copenhagen | In-Person |
| Showcase: Outbound North America 2027 | Throughout March 2027 | Online |
| Central Europe Marketplace 2027 | 2 March 2027, Prague | In-Person |
| Showcase: Outbound China 2027 | 19 to 27 May 2027, China (3 cities) | In-Person |
| SHOP – Shoulder & Off-peak 2027 | 18 June 2027, London | In-Person |
Are you an ETOA member?
Check out our member-exclusive event packages, saving you money when you combine your bookings for 2026-27 events.
All events
ETOA Member Meeting | October 2026
Bringing members together to reflect on the year, discuss Europe’s tourism landscape, and share ETOA’s priorities for 2027 and beyond.
Find out more
Fill More Seats: How to Boost Your Visibility and Bookings Across Europe
Join for a practical session on what's selling in the market, what's shaping how travellers book, and how to boost your visibility and turn…
Find out more
Dutch Happy Hour
Kick off GEM & WTM the Dutch way: with good drinks, delicious bitterballen and, of course, plenty of gezelligheid.
Find out more
The Global European Marketplace 2026
The Global European Marketplace is ETOA's influential annual travel trade event connecting over 800 industry professionals.
Find out more
ETOA Webinar | AI and the Destination of Tomorrow: From Insight to Visitor Experience
This webinar examines how AI is influencing traveller behaviour, destination marketing, visitor services and digital engagement.
Find out more
Philoxenia 2026 - ETOA Buyer Recruitment
Join us for a special trade event designed to connect leading international buyers with key tourism professionals from Greece.
Find out more
ETOA Webinar | Scotland 2035: Four Futures for Tourism
What might Scotland’s visitor economy look like in 2035, and what choices will shape the journey there?
Find out more
China Origin Market Interest Group | November 2026
Join our November session of our member-only China Interest Group to connect, share ideas, and learn about the Chinese outbound travel…
Find out more
Miki Reps – UK & Ireland Roadshow SE Asia 2026
Southeast Asia roadshow in Manila, Bangkok and Jakarta - in partnership with Miki Reps
Find out more
North America Origin Market Interest Group | December 2026
Join the December session of our member-only North America Interest Group – an exclusive opportunity for members to connect, share ideas,…
Find out more
Britain & Ireland Marketplace 2027
Join the Britain & Ireland Marketplace 2027 in London for key networking opportunities and connect with 200+ international buyers.
Find out more
Miki Reps – UK & Ireland Roadshow North Asia 2027
North Asia roadshow in Taipei, Shanghai, Tokyo - in partnership with Miki Reps
Find out more
The Nordic Marketplace 2027
Discover The Nordic Marketplace 2027: a premier B2B event connecting Nordic and Baltic suppliers and international buyers.
Find out more
Showcase: Outbound India 2027
An initiative dedicated to strengthening ties between European tourism and the fast-growing Indian travel market.
Find out more
Central Europe Marketplace 2027
Explore the Central Europe Marketplace, a new B2B event connecting international buyers and Central Europe tourism suppliers.
Find out more
ETOA/USTOA Social | New York City 2027
Please join us for a joint ETOA/USTOA networking social in New York, an opportunity to meet industry colleagues in a relaxed atmosphere.
Find out more
Showcase: Outbound China 2027
An initiative created to strengthen ties between European tourism and the valuable Chinese travel market.
Find out more
SHOP - Shoulder & Off-Peak 2027
ETOA’s B2B event SHOP focuses on Shoulder and Off-Peak demand. It appeals to any European destination or supplier that seeks business…
Find out more
Britain & Ireland Marketplace 2028
Save the date for the Britain & Ireland Marketplace 2028 for key networking opportunities and connect with 200+ international buyers.
Find out more
Britain & Ireland Marketplace 2029
Save the date for the Britain & Ireland Marketplace 2029 for key networking opportunities and connect with 200+ international buyers.
Find out more
Pictures from latest events
