Develop your destination strategy and drive recovery through ETOA Membership

ETOA is the most diverse community of European tourism suppliers and buyers – also over 100 local, regional and national tourism management organisations. Our lobbying and policy and work at all levels of government has strong relevance to destinations, from sustainability to strategic recovery funding, travel restrictions to safety protocols and market reassurance.

Our destination-focused activity includes #Destination2030 webinars showcasing local strategy, Masterclasses providing demand-led insight among local supply chain, targeted promotion and B2B events using ETOA’s Celestina Event Services which delivers market-leading return on investment, providing face-to-face appointments with buyers currently unable to travel.

To ensure maximum market access for Europe’s tourism ecosystem, exceptionally we have offered pre-qualified buyers membership on a voluntary contribution basis: leisure business will drive the recovery, and many of our buyers also deliver MICE business.

To support European destinations this May we are offering membership to the end of 2022 at a saving of up to €949/£ 855 PLUS the opportunity to receive an event credit of £250 which can be used in conjunction with a registration at either City Fair or GEM 2021* giving an EXTRA £457 saving on event attendance compared to non-members!

By joining our community now, you will also qualify for EXCLUSIVE MEMBER ONLY RATES at any of our workshops. We can also develop partner rates for supplier members of DMOs, helping you to deliver value to the local ecosystem at a time of very tight budgets.

With continued pressure on budgets, intelligent spend is essential to find the right clients to support your recovery: with pre-qualified meetings with European tourism buyers working out at only €15 per appointment, we are confident that our B2B events can offer you an exceptional return on investment.

Our online format gives direct access to buyers in North America, Asia as well as Europe; our appointment preference system helps you get in front of the right people.

Membership also gives you access to support and our extensive online resources, including an Insight Hub to help you make the right decisions in a fast-moving market.

*Event credit available to supplier members settling their membership invoice within 14 days


We’ve been supporting tourism in Europe since 1989.

This is a time of crisis for the industry. ETOA is focused on providing industry support through its members through lobbying, access to guidance, contacts, networking events and information.

We are a member-driven association. When you join ETOA you are becoming part of an ambitious community whose members support each other and share a common purpose and passion to make tourism better.

As a member of ETOA we will connect you, support you and inform you so that you and your team are in the best possible position to recover from the current crisis.

“There are multiple ETOA sponsored events that that connect us to local vendors in all the countries we operate our tours in. It helps to make our tour programs stronger and is nice to know that we are working with other trusted members as well.”

Heather Lawless, Tour Operations Product Manager at Rick Steves' Europe

“Hotel Invest Italiana joined ETOA in 2003, mainly to support our Sales & Marketing activity, but over the years we highly benefitted from this fast expanding, world-wide network of well-established companies. Every year we attend the workshops, which allow us to put together meetings that would otherwise take me weeks to get through. This is a must for busy and often time-poor Sales & Marketing professional - maximum connections with minimum time.”

Guendalina Scavia, Director of Sales & Marketing at Hotel Invest Italiana

Recovery will be stronger and faster together.



Help you connect, network and do business with over a thousand tourism organisations


Provide extensive information, research and insight that will allow you to make better decisions


on local, national and European policy and regulatory issues that impact your business


We welcome suitable suppliers of all kinds that supply tourism products or services in Europe. Our strength lies in our diversity and direct membership voice.

Above all, it is about being an energetic member of our community. Our members provide us with the authority, reach and insight to fight for the support European tourism needs for recovery at all levels of government.

To find out if active ETOA supplier membership is for you, please consider the following 5 questions.


1 – Looking to do more business with both long-haul and short-haul European tourism buyers?

2 – Concerned that tourism is not getting enough political recognition or support?

3 – Frustrated with operational and regulatory issues in European destinations?

4 – Willing to actively promote the work ETOA does, both within your organisation and beyond?

5 – Prepared to share information and insights on a confidential basis to support the fight for recovery?


Annual supplier membership of ETOA usually costs €1,805 (or £1,660) with reduced pricing available for stand-alone hotels and start-up businesses that are less than 3 years old.

Where more than one company from the same organisation or group of companies wishes to join, we offer sister company membership for €300.

If you are a Destination Management Company (DMC), it is possible to have both supplier and buyer membership status. We would be happy to discuss your options with you once you have submitted your Enquiry Form.

Please complete the form on this page or e-mail us at: to take the next step.


Membership Terms & Conditions

IMPORTANT NOTE: ETOA is a not-for-profit membership organisation dedicated to supporting and building better tourism in Europe. Membership is only open to organisations actively engaged in promoting and selling tourism services to or within Europe, either as a buyer or supplier. Suppliers based outside Europe (unless representing/promoting European-based suppliers) and buyers that do not promote, purchase or sell one or more European destinations as part of their offering are unfortunately not eligible for membership.

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