MEMBERSHIP OFFER – Exclusive Tourism Recovery Package, save 20% to 30% on events – Limited Time Offer


Develop your destination strategy and drive recovery with this time limited Recovery Package

ETOA is the most diverse community of European tourism suppliers and buyers – also over 100 local, regional and national tourism management organisations. Our lobbying and policy and work at all levels of government has strong relevance to destinations, from sustainability to strategic recovery funding, travel restrictions to safety protocols and market reassurance.

Our destination-focused activity includes #Destination2030 webinars showcasing local strategy, Masterclasses providing demand-led insight among local supply chain, targeted promotion and B2B events using ETOA’s Celestina Event Services which delivers market-leading return on investment, providing face-to-face appointments with buyers currently unable to travel.

To ensure maximum market access for Europe’s tourism ecosystem, exceptionally we have offered pre-qualified buyers membership on a voluntary contribution basis: leisure business will drive the recovery, and many of our buyers also deliver MICE business.

To support the recovery of European suppliers, we are now offering a special Tourism Recovery package which includes the following:

– Membership of ETOA through to 31/12/22 at 2021 prices
– 1 primary delegate registration in your membership category for the ETOA-member only Global European Marketplace 2021
– 1 primary delegate registration in your membership category for Relaunch 2022 (see link above)
– Exclusive member-only discounts of 20% – 30% on all 2022 ETOA events*

* Discount based on early bird primary delegate member price compared with non-member price

With savings of up to EUR 1,300 or £1,100 available, this is a great time to join our community and find the buyers you need to support your destination recovery strategy.

We can also develop partner rates for supplier members of DMOs, helping you to deliver value to the local ecosystem at a time of very tight budgets.

With continued pressure on budgets, intelligent spend is essential to find the right clients to support your recovery: with pre-qualified meetings with European tourism buyers working out at only €15 per appointment, we are confident that our B2B events can offer you an exceptional return on investment.

The Global European Marketplace 2021, open to ETOA members only, will be our first in-person event since March 2020. It has always been our flagship event with 1,000’s of delegates doing great business with each other, but we expect 2021 to be our best-ever as members look forward to doing business in person once again.

In addition, we are offering you the opportunity to register for our online Relaunch 22 event which gives direct access to buyers in North America, Asia as well as Europe.

For both events, our appointment preference system helps you get in front of the right people!

Membership also gives you access to support and our extensive online resources, including an Insight Hub to help you make the right decisions in a fast-moving market.


We’ve been supporting tourism in Europe since 1989.

This is a time of crisis for the industry. ETOA is focused on providing industry support through its members through lobbying, access to guidance, contacts, networking events and information.

We are a member-driven association. When you join ETOA you are becoming part of an ambitious community whose members support each other and share a common purpose and passion to make tourism better.

As a member of ETOA we will connect you, support you and inform you so that you and your team are in the best possible position to recover from the current crisis.

“There are multiple ETOA sponsored events that that connect us to local vendors in all the countries we operate our tours in. It helps to make our tour programs stronger and is nice to know that we are working with other trusted members as well.”

Heather Lawless, Tour Operations Product Manager at Rick Steves' Europe

“Hotel Invest Italiana joined ETOA in 2003, mainly to support our Sales & Marketing activity, but over the years we highly benefitted from this fast expanding, world-wide network of well-established companies. Every year we attend the workshops, which allow us to put together meetings that would otherwise take me weeks to get through. This is a must for busy and often time-poor Sales & Marketing professional - maximum connections with minimum time.”

Guendalina Scavia, Director of Sales & Marketing at Hotel Invest Italiana

Recovery will be stronger and faster together.



Help you connect, network and do business with over a thousand tourism organisations


Provide extensive information, research and insight that will allow you to make better decisions


on local, national and European policy and regulatory issues that impact your business


We welcome suitable suppliers of all kinds that supply tourism products or services in Europe. Our strength lies in our diversity and direct membership voice.

Above all, it is about being an energetic member of our community. Our members provide us with the authority, reach and insight to fight for the support European tourism needs for recovery at all levels of government.

To find out if active ETOA supplier membership is for you, please consider the following 5 questions.


1 – Looking to do more business with both long-haul and short-haul European tourism buyers?

2 – Concerned that tourism is not getting enough political recognition or support?

3 – Frustrated with operational and regulatory issues in European destinations?

4 – Willing to actively promote the work ETOA does, both within your organisation and beyond?

5 – Prepared to share information and insights on a confidential basis to support the fight for recovery?


EUR 2,995 / £2,749 & SAVE over EUR 1,300- or £1,100

– All savings quoted relate to new members joining in June/July
– £ prices exclude £176 VAT. No VAT payable on Euro prices

Please complete the form on this page or e-mail us at: to take the next step.


Membership Terms & Conditions

IMPORTANT NOTE: ETOA is a not-for-profit membership organisation dedicated to supporting and building better tourism in Europe. Membership is only open to organisations actively engaged in promoting and selling tourism services to or within Europe, either as a buyer or supplier. Suppliers based outside Europe (unless representing/promoting European-based suppliers) and buyers that do not promote, purchase or sell one or more European destinations as part of their offering are unfortunately not eligible for membership.

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