Develop your destination strategy and drive recovery 

Our membership is built to support the recovery of European destinations and  includes the following:

– Exclusive member-only average discounts of 40% on all 2022 ETOA events*. With continued pressure on budgets, intelligent spend is essential to find the right clients to support your recovery: with pre-qualified meetings with European tourism buyers working out at only €15 per appointment, we are confident that our B2B events can offer you an exceptional return on investment.

Access to support and our extensive online resources, including an Insight Hub to help you make the right decisions in a fast-moving market

– Give your destination more visibility, become part of a community with over 360 international quality buyers, expand your client base to support your destination recovery strategy.

We can also develop partner rates for supplier members of DMOs, helping you to deliver value to the local ecosystem at a time of very tight budgets.

* Discount based on early bird primary delegate member price compared with non-member price


We’ve been supporting tourism in Europe since 1989.

ETOA is the most diverse community of European tourism suppliers and buyers – also over 100 local, regional and national tourism management organisations. Our lobbying and policy and work at all levels of government has strong relevance to destinations, from sustainability to strategic recovery funding, travel restrictions to safety protocols and market reassurance.

Our destination-focused activity includes #Destination2030 webinars showcasing local strategy, Masterclasses providing demand-led insight among local supply chain, targeted promotion and B2B events using ETOA’s Celestina Event Services which delivers market-leading return on investment, providing face-to-face appointments with buyers currently unable to travel.

To ensure maximum market access for Europe’s tourism ecosystem, exceptionally in 2021 we have offered pre-qualified buyers membership on a voluntary contribution basis: leisure business will drive the recovery, and many of our buyers also deliver MICE business.

We are a member-driven association. When you join ETOA you are becoming part of an ambitious community whose members support each other and share a common purpose and passion to make tourism better.



Help you connect, network and do business with over a thousand tourism organisations


Provide extensive information, research and insight that will allow you to make better decisions


on local, national and European policy and regulatory issues that impact your business

What are our members saying about us:

There are multiple ETOA sponsored events that that connect us to local vendors in all the countries we operate our tours in. It helps to make our tour programs stronger and is nice to know that we are working with other trusted members as well. Heather Lawless, Tour Operations Product Manager at Rick Steves’ Europe

We joined ETOA in 2003, mainly to support our Sales & Marketing activity, but over the years we highly benefitted from this fast-expanding, worldwide network of well-established companies. We regularly attend the workshops allowing us to put together meetings that would otherwise take me weeks to get through. Guendalina Scavia, Director of Sales & Marketing at Hotel Invest Italiana

ETOA’s members Vanessa Losbar, Leisure Sales Manager France, B&B Hotels, Ziga Petek and Rene Geleynse, Founders/owners at Stream 2, Michael Velasco, MD at UNICO DMC speak about how the association helps them in their day to day jobs and achieving their long term strategy. Your partners could benefit from the same activities.


We welcome suitable suppliers of all kinds that supply tourism products or services in Europe. Our strength lies in our diversity and direct membership voice.

Above all, it is about being an energetic member of our community. Our members provide us with the authority, reach and insight to fight for the support European tourism needs for recovery at all levels of government.

To find out if active ETOA supplier membership is for you, please consider the following 5 questions.



  1. Looking to do more business with both long-haul and short-haul European tourism buyers?
  2. Concerned that tourism is not getting enough political recognition or support?
  3. Frustrated with operational and regulatory issues in European destinations?
  4. Willing to actively promote the work ETOA does, both within your organisation and beyond?
  5. Prepared to share information and insights on a confidential basis to support recovery?



Euro €

until end 2023


Pound Sterling £*

until end 2023


A £200 / €250 Joining Fee is also payable by all new members to cover initial setup costs and new member announcement.

*£ prices exclude VAT. No VAT payable on Euro prices

Please complete the form on this page or e-mail us at: member@etoa.org to take the next step.

Membership Terms & Conditions

Membership Enquiry Form

Once we have received your enquiry form and confirmed that you meet our membership criteria, we will send you a full application form to complete.

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Our latest members