24-28 September 2026 | Tokyo
September | Online
Showcase: Outbound Japan 2026
Connecting European Tourism with Japan’s growing Outbound Market
A month-long initiative dedicated to strengthening ties between European tourism and the fast-growing Japanese travel market. With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.
The programme includes three days’ access to Tourism Expo Japan (24-27 September), followed by an in-person B2B networking workshop on 28 September. Participants can also join two online networking sessions on 10 and 17 September, attend a series of online insight sessions, and will receive the Japan Handbook 2026, including the delegate directory.
Online networking sessions
Meet vetted buyers from:
Japan | 10th September
East & Southeast Asia | 17th September
Insight sessions & Japan Handbook 2026
Designed to support the growth of you and your organisation throughout your Japanese business development journey.
Receive the Japan Handbook 2026 with delegate listings.
Showcase your Product & Destination
Get a dedicated time to advertise your destination to Japanese buyers and go more in depths in your product offerings.
28th September
B2B workshop in Tokyo
Join us in Tokyo to meet quality Japanese outbound buyers through pre-scheduled meetings with professionals who are actively seeking to discover European products & experiences.
24th to 27th September
Access to Tourism Expo Japan
Get your visitor pass to Tourism Expo Japan, Japan’s largest travel trade show.
Option to upgrade to co-exhibit on the European Travel Commission stand.
28th September 2026
Japanese Buyers actively exploring new product offerings from Europe
B2B Workshop in Tokyo
Hotel Villa Fontaine Grand Tokyo Ariake
28th September 2026
Seize the opportunity and get in front of potential clients
B2B Workshop in Tokyo
Hotel Villa Fontaine Grand Tokyo Ariake
24, 25, 26 & 27 September
Japan’s largest travel trade show and one of the world’s leading comprehensive tourism events
Tourism Expo Japan
Organised by:
In partnership with:
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