September 2026
Showcase: Outbound Japan 2026
Connecting European Tourism with Japan’s growing Outbound Market
A month-long initiative dedicated to strengthening ties between European tourism and the fast-growing Japanese travel market. With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.
The programme includes in-person networking opportunities in Tokyo 24-28 September 2026, online networking sessions 10 and 17 September, plus a full schedule of online insight sessions.
Meeting Hub
Connect with Japanese buyers ad-hoc throughout the month, maintain relationships and explore potential opportunities.
Insight sessions & exclusive webinarsDesigned to support the growth of you and your organisation throughout your Japanese business development journey.
Online networking sessionsMeet vetted buyers from:
Japan | 10th September
Southeast Asia | 17th September
Showcase your DestinationGet a dedicated time to go more in depth in your product & destination offerings, allowing you to effectively showcase their unique value and appeal to Japanese buyers.
28th September 2026
Pre-scheduled meetings to connect with vetted Japanese buyers
B2B Workshop in Tokyo
Hotel Villa Fontaine Grand Tokyo Ariake
28th September 2026
Seize the opportunity and get in front of potential clients
B2B Workshop in Tokyo
Hotel Villa Fontaine Grand Tokyo Ariake
28th September 2026
Japanese Buyers actively exploring new product offerings from Europe
B2B Workshop in Tokyo
Hotel Villa Fontaine Grand Tokyo Ariake
Enjoy all the online optionsAccess to the Meeting Hub, online networking sessions, insight sessions & webinars, and showcase your destination to Japanese buyers.
28th September
A B2B workshop in TokyoJoin us in Tokyo to meet quality Japanese outbound buyers through pre-scheduled meetings with professionals who are actively seeking to discover new European products & experiences.
24th to 27th September
Get access to Tourism Expo JapanGet your visitor pass to Tourism Expo Japan, Japan’s largest travel trade show.
Option to upgrade to co-exhibit on the European Travel Commission stand.
24, 25, 26 & 27 September
Japan’s largest travel trade show and one of the world’s leading comprehensive tourism events
Tourism Expo Japan
24, 25, 26 & 27 September
100,000+ trade visitors
Tourism Expo Japan
24, 25, 26 & 27 September
Focus entirely on meetings and networking
Tourism Expo Japan
Who is it for?
Showcase: Outbound Japan has tailored options for you, regardless which stage you are at. If you are curious about the Japanese outbound market, if it’s already part of your growth strategy, or if you are an established player in the market, there are options suitable for you.
Connecting with East and Southeast Asia
With five years of steady engagement in East and Southeast Asia with ETOA’s event European Travel Marketplace Asia-Pacific, 17th September will be dedicated to these markets in Showcase Outbound Japan. This includes a B2B online workshop and an Insight Session on these markets. You’ll be able to meet buyers from:
Indonesia | Malaysia | Philippines | Singapore | South Korea | Thailand
Organised by:
In partnership with:
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