Networking

Showcase Outbound China includes a range of networking opportunities, from ad-hoc meetings to Co-exhibiting with Visit Europe at ITB China. Check out all the options and explore what’s included in the different packages.

Meeting Hub

1-31 May | Online

Throughout the month you have access to the online Meeting Hub. Here you can explore potential new partners and connect through our messaging service to share information and set up meetings ad-hoc.

Online B2B workshops

7 & 14 May | Online

Two half-day online networking sessions are included in all packages. The sessions are time zone-friendly and you are in charge of setting your own appointment agenda ensuring your time is well-spent.

In-person B2B workshops, China European Marketplace

20, 22, 25 May | Guangzhou, Beijing, Shanghai

Three city roadshow with B2B workshops in Guangzhou, Beijing, Shanghai. ETOA’s established China European Marketplace (CEM) is included in the Gold and Platinum package. In 2026 we are adding Guangzhou as the third workshop.

ITB China

26-28 May | Shanghai

Explore one of China’s most important travel trade fairs for the outbound market to Europe. Gold packages include your entry badge whilst the Platinum package includes a table on the Visit Europe stand.

Organised by ETOA in partnership with ETC and ITB China : 

 

European Travel Commission ETOA & UKInbound partnership