May 2026
Insight sessions
A series of high-quality insight sessions (subject to change), tailored to suit interests of both suppliers and buyers, exclusive to Showcase Outbound China subscribers. This will be hosted online via the dedicated EventsAir portal.*
The sessions are included in all packages – from Silver to Platinum. If you think we are missing a theme, please contact us.
| Date | Insight Session |
| 01 May 2026 | Welcome to Showcase: Outbound China 2026 |
| 05 May 2026 | How Europe can compete for the Chinese market |
| 06 May 2026 | China Interest Group meeting |
| 08 May 2026 | Case Study Session – Sharing Good Practice |
| 12 May 2026 | Culture Takeaways | Doing business in China and useful phrases |
| 15 May 2026 | The Chinese FIT Traveller | Market Demand and Product Needs |
| 18 May 2026 | The Chinese Group Traveller | Market Demand and Product Needs |
| 29 May 2026 | Chinese Social Media Masterclass |
Has a specific session caught your interest? Most of the sessions are sponsorable.
* The Insight Session programme is subject to change
Organised by ETOA in partnership with ETC and ITB China :
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