A month-long initiative dedicated to strengthening ties between European tourism and the valuable Chinese travel market. The programme includes a full schedule of online insight sessions and expert-led webinars, alongside online and in-person networking opportunities. With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.

Including China European Marketplace (CEM)

Showcase: Outbound China has tailored options for you, regardless which stage you are at. If you are curious about the Chinese outbound market, if it’s already part of your growth strategy, or if you are an established player in the market, there are options suitable for you.

Organised by ETOA in partnership with ETC and ITB China : 

Sponsored by: