Britain & Ireland Marketplace 2025 Reviews

Britain & Ireland Marketplace (BIM), organised in conjunction with Visit Britain and UKInbound, was held on the 24 January 2025. We had over 240 Buyer tables, 120 were hosted by Visit Britain, flown in from global markets, with the remaining tables hosted by ETOA and UKInbound Buyer members.

The event was highly successful with an overall satisfaction score of 4.83 out of five, and in the main, resulted in satisfied attendees. Comments focussed on problems associated with the weather (the storms were unusually severe this year), the inability to delete appointments, the lack of additional seating and the request for a continual supply of refreshments throughout the morning.

We aim to resolve these matters for BIM 2026 and are working hard to ensure that more regional hotels are showcased – the demand for which was lower than expected this year.

Rating
4.83 / 5 average rating from all respondents
66 published reviews for Britain and Ireland Marketplace 2025
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17%
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Curtis-Brignell, David
Visit Isle of Wight Supplier/Destination
Wight place, wight time!
Great opportunity to meet new operators who are genuinely interested in developing programmes to the Isle of Wight.
Anonymous
Anonymous Supplier/Destination
One of the travel industry’s best events
Fantastic quality of meetings, superbly well organised and well-attended by key buyers and operators.
Anonymous
Anonymous Supplier/Destination
We'l be back
Great organisation and high quality contacts - and spoke so much that I lost my voice! Really useful event to be part of - we'll be back.
Anonymous
Anonymous Supplier/Destination
Excellent first time at bim
This was my first experience at BIM and it was excellent. Very well organised on the day, a fantastic way to meet buyers and network along with being in a great location. Well done!
Fowler, Alanna
VisitAberdeenshire Supplier/Destination
5* to the etoa team
Well done to the ETOA team! The event was exceptional, and I was so impressed by the opportunity to have a full diary and meet so many brand-new suppliers, rather than ones I already work with. It was refreshing that every meeting felt relevant, and I wasn’t matched with businesses that didn’t suit my requirements (such as tech companies). It’s clear that you’ve taken feedback from previous years and GEM into account, delivering a truly 5-star event. I thoroughly enjoyed the experience and look forward to future opportunities!
Anonymous
Anonymous Supplier/Destination
Hopefully will be worth it!
We thought the format of BIM was one of the best of the trade shows we've done. It was a lot of meetings but it's great to not have too much time inbetween and to have the chance to meet as many buyers as possible. The space was well equipped for that many people and we liked that suppliers did the wandering, it feels less "pitchy" that way from our side. My only feedback would be to provide a database/excel sheet with the buyer's contacts for those that we didn't have the chance to meet.

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