ETOA and Trippz Announce Strategic Partnership on Tourism Taxes in Europe

The European Tourism Association (ETOA) and Trippz have announced a new strategic partnership, bringing together two organisations with a shared commitment to improve knowledge, policy and process related to tourism taxes in Europe.

Tourism taxes are an increasingly significant topic for destinations, buyers, accommodation providers and travellers alike. They are becoming more common at a time of stretched public sector budgets and a return to full-rate VAT on accommodation in some destinations. They are a direct financial contribution from tourism but erode commercial margin if introduced at short notice. Any net benefit and impact are typically not well understood nor appreciated.

Recognising the growing complexity of this landscape, ETOA and Trippz have agreed to collaborate to ensure that accurate, actionable and up-to-date information is available to the ETOA membership, while supporting better-informed research, policy discussions and good practice sharing among public and private stakeholders.

ETOA represents and supports the European tourism industry through advocacy and the provision of trusted, expert insight to its members and policy makers. Trippz complements this role through the development and delivery of products and services designed to simplify the management of tourism taxes, while actively contributing to policy debate.

The partnership will focus on several key areas of common interest, including:

• Improving access to accurate and practical information on tourism taxes in Europe
• Minimising financial and administrative burdens for accommodation providers and their clients
• Raising awareness among policymakers and industry stakeholders to support smarter regulation
• Improve actual and perceived benefit to both host community and visitors
• Encouraging collaboration and innovation in related product and business development

This partnership marks an important step towards greater transparency and efficiency in the use and management of tourism taxes, and improved understanding of their individual and cumulative impact across Europe.

Tim Fairhurst, ETOA’s Director General says: “Trippz and their data allow us to focus where we can add most value: supporting our members, bringing industry insight to tax policy, and staying close to in-destination plans and practice.”

Ingmar Lambregts, Trippz’ CEO says: “Managing tourism taxes at scale is no longer a manual exercise. It requires structured data, automation and continuous monitoring. Through Trippz, we provide that infrastructure. Our partnership with ETOA strengthens the bridge between regulation and operational reality, helping travel companies manage complexity with confidence.”

About Trippz

Trippz provides compliance infrastructure for travel platforms managing tourism taxes at scale. The Dutch company automates tourist tax determination, tourist tax compliance and related regulatory requirements, including guest registration and government reporting. Powered by structured tax intelligence covering more than 40 countries and continuous monitoring, Trippz translates complex local regulations into scalable, API-driven operational processes that reduce risk and bring clarity to tourist tax compliance.

For more information, visit https://trippz.com/ or contact Fritz Thijs.

About European Tourism Association (ETOA) 

ETOA  is a member–driven community of over 1,000 organisations, from global brands to independent small businesses, DMOs, industry partners and technical specialists.  Supported by our supplier members and partners, we work on behalf of tour operators, wholesalers, destination management companies and agents to enable a sustainable business environment in which European tourism can thrive and grow. We design and deliver online and face-to-face events for members and partners, driven by our sophisticated appointment matching system. We lobby on behalf of our members and participate in public-private projects at EU, national and local levels, capitalising on our wide network among origin and destination markets.  

For more information, visit www.etoa.org or email us.

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